Lead Product Manager, Acquisition & Growth

Scribd, Inc.; Washington; Hybrid; USD 141,000 - 244,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, vision coverage

Mental health support

Generous paid time off

Parental leave & family support

Retirement matching & equity

Learning & development programs

Wellness & home office stipends

Product suite access

Job summary

Scribd, Inc. is seeking a Lead Product Manager to own user acquisition, shaping the roadmap across Performance Marketing, SEO, Partnerships, and Brand.

You will determine audiences, broaden channel mix, and drive the engineering plan to build scalable growth capabilities that acquire and retain subscribers. The role blends product leadership with growth marketing, requires influencing across marketing and product teams, and focuses on durable, data-driven growth in a dynamic, global subscription

Qualifications

• Minimum of 7 years in product management or growth, with at least 2 years focused on user acquisition
• Hybrid background: product manager with growth marketing, or growth marketer with product management
• Fluent across acquisition channels including paid search, social, SEO, partnerships, and product-led growth
• Ability to earn trust from channel experts without owning a channel
• Track record of integrating acquisition mechanics into a product (growth loops)
• Strong data analytics, experimentation, attribution, and funnel optimization
• Ability to influence without direct authority and align marketing and product teams
• Comfort with ambiguity and defining new charters rather than inheriting roadmaps
• Nice to have: AI search/answer engine optimization and large-scale SEO

Responsibilities

• Own the acquisition roadmap and prioritize engineering investment
• Maintain a cross-channel view of acquisition ROI with evidence-based recommendations
• Build acquisition into the product itself through referrals and sharing
• Develop product capabilities to enhance channel effectiveness (discoverability, search, AI readiness, integrations, tracking)
• Identify and test new user growth strategies and scale durable methods
• Collaborate with Performance Marketing, SEO, Partnerships, and Brand teams
• Set measurement standards tying investment to long-term subscriber value
• Collaborate with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand

Job description

Scribd, Inc. is seeking a Lead Product Manager to own user acquisition, shaping the roadmap across Performance Marketing, SEO, Partnerships, and Brand.

You will determine audiences, broaden channel mix, and drive the engineering plan to build scalable growth capabilities that acquire and retain subscribers. The role blends product leadership with growth marketing, requires influencing across marketing and product teams, and focuses on durable, data-driven growth in a dynamic, global subscription