Lead Product Manager, Growth & Acquisition

Scribd, Inc.; Washington (District of Columbia); Hybrid; USD 141,000 - 244,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Comprehensive health, dental, and vis

Mental health support and disability

Paid time off and holidays

Retirement matching and equity

Learning and development programs

Wellness and home office stipends

Access to Scribd suite of products

Enterprise access to AI tools

Job summary

Scribd, Inc. is seeking a Lead Product Manager to own our user acquisition strategy across channels. You will define audiences, shape the channel mix, and own the roadmap and engineering investment behind that plan.

This role blends product management with growth marketing, requires strong data analytics, cross-functional influence, and a track record building acquisition mechanics into products. You will work with Marketing, SEO, Partnerships, and Brand to drive durable growth.

Qualifications

• Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business.
• Hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience.
• Working fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and acquisition driven by the product itself.

Responsibilities

• Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
• Develop and maintain a cross-channel view of where acquisition investment pays off, and bring a clear, evidence-backed recommendation to channel owners and leadership.
• Build acquisition into the product itself, through referrals, sharing, and other experiences that help existing users bring in new ones.
• Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition tracking, working hand in hand with the teams who run those channels.
• Identify and test new ways to reach users and scale the ones that prove durable.
• Work closely with Performance Marketing, SEO, Partnerships, and Brand so that product investment and channel investment reinforce one another.
• Set the measurement bar for acquisition, connecting investment to the long-term value of the subscribers it produces rather than traffic or signup volume alone.
• Collaborate cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Skills

Growth marketing

Product management

Acquisition channels

Data analytics

Cross-functional collaboration

Paid search

SEO

Experimentation

Job description

Scribd, Inc. is seeking a Lead Product Manager to own our user acquisition strategy across channels. You will define audiences, shape the channel mix, and own the roadmap and engineering investment behind that plan.

This role blends product management with growth marketing, requires strong data analytics, cross-functional influence, and a track record building acquisition mechanics into products. You will work with Marketing, SEO, Partnerships, and Brand to drive durable growth.