Lead Product Manager, User Acquisition & Growth

Scribd, Inc.; Denver (CO); On-site; USD 141,000 - 244,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Comprehensive health, dental, and视 Vis

Job summary

Scribd, Inc. seeks a Lead Product Manager to own user acquisition strategy and roadmapping, defining audiences, channel mix, and the required engineering investments.

You will partner with Performance Marketing, SEO, Partnerships, and Brand to align product and channel investments, driving durable growth and measurable subscriber value.

This role requires a strong background in product and growth, data analytics, and the ability to influence across teams.

Qualifications

• Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition.
• A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience.
• Working fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and acquisition driven by the product itself.
• The credibility to be a genuine peer to channel experts and earn their trust.
• A track record of building acquisition mechanics into a product, such as growth loops.
• Strong proficiency in data analytics, experimentation, attribution, and funnel optimization.

Responsibilities

• Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
• Develop and maintain a cross‑channel view of where acquisition investment pays off and provide evidence-backed recommendations.
• Build acquisition into the product itself through referrals, sharing, and experiences that attract new users.
• Improve product capabilities that boost channel performance, including discoverability, search, and AI‑answer‑engine readiness.
• Identify and test new ways to reach users and scale durable channels.
• Collaborate with Performance Marketing, SEO, Partnerships, and Brand so that product and channel investments reinforce one another.
• Set the measurement bar for acquisition, tying investments to long‑term subscriber value.
• Work cross‑functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Job description

Scribd, Inc. seeks a Lead Product Manager to own user acquisition strategy and roadmapping, defining audiences, channel mix, and the required engineering investments.

You will partner with Performance Marketing, SEO, Partnerships, and Brand to align product and channel investments, driving durable growth and measurable subscriber value.

This role requires a strong background in product and growth, data analytics, and the ability to influence across teams.