Growth-Focused Lead Product Manager (User Acquisition)

Scribd; Dallas (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Healthcare Insurance Coverage (Medical

12 weeks paid parental leave

401k/RSP matching

Job summary

Scribd seeks a Lead Product Manager to own how we acquire new users. You will define audiences, broaden channels over time, and decide what we need to build to propel growth, owning the roadmap and engineering investment behind that plan.

The role blends product leadership with growth marketing, requiring data-driven decision making, collaboration with Performance Marketing, SEO, Partnerships, and Brand, and a track record of embedding acquisition mechanics into a consumer subscription product.

Qualifications

• 7+ years in product management or growth, with focus on user acquisition.
• Experience building acquisition mechanics into a product (growth loops).
• Experience across acquisition channels: paid search, social, SEO, partnerships.
• Strong data analytics, experimentation, attribution, and funnel optimization.
• Ability to influence without direct authority and align marketing and product teams.

Responsibilities

• Own acquisition roadmap and align with engineering investment.
• Define audiences and broaden channel mix; decide what to build to support growth.
• Collaborate with Performance Marketing, SEO, Partnerships and Brand to align strategies.
• Set measurement bar linking investment to long-term subscriber value.
• Develop product capabilities for discoverability and AI-search readiness; enable channel integrations.
• Test and scale new acquisition approaches across funnels and channels.

Skills

Acquisition strategy

Product management

Growth marketing

Cross-functional leadership

Data analytics

Experimentation

Job description

Scribd seeks a Lead Product Manager to own how we acquire new users. You will define audiences, broaden channels over time, and decide what we need to build to propel growth, owning the roadmap and engineering investment behind that plan.

The role blends product leadership with growth marketing, requiring data-driven decision making, collaboration with Performance Marketing, SEO, Partnerships, and Brand, and a track record of embedding acquisition mechanics into a consumer subscription product.