Growth-Driven Product Lead: User Acquisition

scribdinc; San Francisco (CA); Hybrid; USD 171,000 - 257,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Comprehensive health, dental, andvis­

Paid time off and holidays

Parental leave and family support

Retirement matching and equity

Learning and development programs

Wellness and home office stipends

Access to Scribd products

AI tools access

Job summary

Scribd, Inc. in San Francisco seeks a Lead Product Manager to own acquisition strategy across channels, define audiences, broaden channel mix, and steer roadmap and engineering investment.

You will collaborate with Performance Marketing, SEO, Partnerships, and Brand, build cross‑channel growth loops, measure impact on long‑term subscriber value, and shape the future of product‑led growth.

Qualifications

• 7+ years in product management or growth, with at least 2 years focused on user acquisition

Responsibilities

• Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts
• Develop and maintain a cross‑channel view of where acquisition investment pays off, and bring a clear, evidence‑backed recommendation to channel owners and leadership
• Build acquisition into the product itself, through referrals, sharing, and other experiences that help existing users bring in new ones
• Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI‑answer‑engine readiness, channel integrations, and acquisition tracking, working hand in hand with the teams who run those channels
• Identify and test new ways to reach users and scale the ones that prove durable
• Work closely with Performance Marketing, SEO, Partnerships, and Brand so that product investment and channel investment reinforce one another, with each team continuing to own strategy and execution within its own channel
• Set the measurement bar for acquisition, connecting investment to the long‑term value of the subscribers it produces rather than traffic or signup volume alone
• Collaborate cross‑functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand

Skills

User acquisition

Growth marketing

Data analytics

Experimentation

Funnel optimization

Cross-functional collaboration

Influencing without authority

AI/SEO experience

Paid search

SEO

Tools

Google Analytics

SQL

Mixpanel

Job description

Scribd, Inc. in San Francisco seeks a Lead Product Manager to own acquisition strategy across channels, define audiences, broaden channel mix, and steer roadmap and engineering investment.

You will collaborate with Performance Marketing, SEO, Partnerships, and Brand, build cross‑channel growth loops, measure impact on long‑term subscriber value, and shape the future of product‑led growth.