Growth-Driven Product Leader, User Acquisition

Scribd, Inc.; Jacksonville (FL); On-site; USD 141,000 - 244,000; Full time

Benefits offered by this job

Scribd Flex

Health coverage

Paid time off

Parental leave

Employee equity

Professional growth

Wellness stipend

Job summary

Scribd, Inc. is seeking a Lead Product Manager to own the user acquisition strategy across Performance Marketing, SEO, Partnerships, and Brand.

You will define audiences, broaden the channel mix, and decide what to build, owning the roadmap and engineering investment behind the plan. The successful candidate combines genuine acquisition expertise with strong product management, leading through influence to shape where acquisition heads next and directly impacting subscriber growth.

Qualifications

• 7+ years in product management or growth, with at least 2 years focused on user acquisition.
• Hybrid background: product management with growth marketing, or vice versa.
• Strong data analytics, experimentation, attribution, and funnel optimization.

Responsibilities

• Own the acquisition roadmap and guide engineering investment as the market shifts.
• Maintain a cross-channel view of acquisition ROI and provide evidence-based recommendations.
• Incorporate acquisition into the product through referrals, sharing, and other growth experiences.
• Build and improve product capabilities that boost channel effectiveness, including discoverability and AI readiness.
• Identify and test new ways to reach users and scale durable strategies.
• Collaborate with Performance Marketing, SEO, Partnerships, and Brand to align channel and product work.
• Set the measurement bar to tie investment to long-term subscriber value.
• Work cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Skills

Growth marketing

Product management

Acquisition strategy

Cross-functional collaboration

Data analytics

Job description

Scribd, Inc. is seeking a Lead Product Manager to own the user acquisition strategy across Performance Marketing, SEO, Partnerships, and Brand.

You will define audiences, broaden the channel mix, and decide what to build, owning the roadmap and engineering investment behind the plan. The successful candidate combines genuine acquisition expertise with strong product management, leading through influence to shape where acquisition heads next and directly impacting subscriber growth.