Lead Product Manager, Growth & User Acquisition

Scribd, Inc.; Boston (MA); Hybrid; USD 141,000 - 257,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, vision coverage

Mental health support and disability

Generous paid time off

Parental leave and family support

Retirement matching and equity

Learning & development programs

Home office stipend

AI tools access

Job summary

Scribd, Inc. is seeking a Lead Product Manager to own the acquisition strategy, uniting Performance Marketing, SEO, Partnerships and Brand under a single product lens.

You will define audiences, expand the channel mix, and guide roadmap and engineering investment to fuel growth. The successful candidate will blend product management with growth marketing, work across Engineering, Design, Analytics, Data Science, Marketing and Brand, and influence without direct authority to improve subscriber

Qualifications

• Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition.
• A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience.
• Working fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and acquisition driven by the product itself, with a clear point of view on the strengths and tradeoffs of each.
• The credibility to be a genuine peer to channel experts. You can go deep enough with a paid marketer or an SEO specialist to earn their trust, without needing to run their channel yourself.
• A track record of building acquisition mechanics into a product, such as growth loops, not only optimizing paid channels.
• Strong proficiency in data analytics, experimentation, attribution, and funnel optimization, with the ability to tie acquisition decisions to long-term subscriber value rather than cost per acquisition or volume alone.
• A proven ability to influence without direct authority and build alignment across marketing and product organizations.
• Comfort with ambiguity and a bias toward defining a new charter rather than inheriting an established roadmap.
• Nice to have: experience optimizing for AI search and answer engines, SEO at significant scale, B2C/B2B2C distribution models.

Responsibilities

• Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
• Develop and maintain a cross-channel view of where acquisition investment pays off, and bring a clear, evidence-backed recommendation to channel owners and leadership.
• Build acquisition into the product itself, through referrals, sharing, and other experiences that help existing users bring in new ones.
• Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition tracking, working hand in hand with the teams who run those channels.
• Identify and test new ways to reach users and scale the ones that prove durable.
• Work closely with Performance Marketing, SEO, Partnerships, and Brand so that product investment and channel investment reinforce one another, with each team continuing to own strategy and execution within its own channel.
• Set the measurement bar for acquisition, connecting investment to the long-term value of the subscribers it produces rather than traffic or signup volume alone.
• Collaborate cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Skills

PM/Growth experience

Hybrid background

Acquisition channels

Cross-channel credibility

Growth mechanics

Analytics & experimentation

Influence without authority

AI search optimization

Job description

Scribd, Inc. is seeking a Lead Product Manager to own the acquisition strategy, uniting Performance Marketing, SEO, Partnerships and Brand under a single product lens.

You will define audiences, expand the channel mix, and guide roadmap and engineering investment to fuel growth. The successful candidate will blend product management with growth marketing, work across Engineering, Design, Analytics, Data Science, Marketing and Brand, and influence without direct authority to improve subscriber