Growth-Driven Lead Product Manager: User Acquisition

Scribd, Inc.; San Francisco (CA); On-site; USD 171,000 - 257,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, vision coverage

Equity ownership

Paid time off and holidays

Professional growth opportunities

Wellness and home office stipends

Access to Scribd products

Job summary

Scribd, Inc. in San Francisco is seeking a Lead Product Manager to own user acquisition strategy across channels. You will define audiences, broaden channel mix, and lead roadmap and engineering investment behind that plan.

The role blends product management with growth marketing, requires 7+ years, and asks for ability to influence cross-functionally. You will set measurement, partner with Marketing, SEO, and Brand, and drive durable subscriber growth.

Qualifications

• 7+ years in product management or growth, with 2+ years in user acquisition.
• Hybrid background of product and growth marketing.
• Experience across paid search, social, SEO, and partnerships.
• Ability to align marketing and product strategies and test growth loops.
• Strong data analytics, experimentation, and funnel optimization.
• Proven influence across cross-functional teams.

Responsibilities

• Own the acquisition roadmap and prioritize engineering investment.
• Maintain cross-channel view of acquisition ROI and present evidence-based recommendations.
• Embed acquisition into the product via referrals and share features.
• Enhance product capabilities for channels (discoverability, search, AI readiness).
• Identify and test new acquisition methods and scale durable approaches.
• Collaborate with Performance Marketing, SEO, Partnerships, and Brand.
• Set measurement standards tying investments to long-term subscriber value.
• Work with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Skills

Product management

Growth marketing

Acquisition channels

Data analytics

Influence without authority

Job description

Scribd, Inc. in San Francisco is seeking a Lead Product Manager to own user acquisition strategy across channels. You will define audiences, broaden channel mix, and lead roadmap and engineering investment behind that plan.

The role blends product management with growth marketing, requires 7+ years, and asks for ability to influence cross-functionally. You will set measurement, partner with Marketing, SEO, and Brand, and drive durable subscriber growth.