Lead PM, AI-First Marketing Planning & Automation

UKG Inc.; Boston (MA); Sur place; USD 134 000 - 191 000; Plein temps

Résumé du poste

UKG is seeking a Lead Product Manager for Marketing Planning & Automation in Boston. You will own the vision, strategy, and roadmap for Marketing Planning and integrations across major marketing tech stacks.

You'll lead discovery, define MVPs, drive adoption, and measure success, partnering with Data and Analytics to deliver trusted data models and insights. This is a product leadership role focused on AI-enabled planning and attribution.

Qualifications

• 8+ years of Product Management experience, preferably in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or related discipline.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture.
• Experience transforming manual or fragmented business processes into automated, scalable enterprise products.
• Hands-on experience with Eloqua, Marketo, or Salesforce Marketing Cloud.
• Ability to translate complex business processes into scalable product capabilities.
• Experience leading product discovery, prioritization, user story development, delivery, adoption, and continuous improvement.
• Ability to define success metrics and use data to improve product and business outcomes.
• Strong cross-functional collaboration, executive communication, and stakeholder alignment skills.

Responsabilités

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes.
• Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, advertising technology, and Google Analytics.
• Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the campaign lifecycle.
• Connect campaign and channel data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Operations work and progress to AI-assisted execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution coverage, and business impact.
• Shape an agentic AI-first vision for planning and attribution, including recommendations on investment, program prioritization, scaling, and optimization.
• Establish human oversight, governance, explainability, and controls for AI-generated recommendations and decisions.
• Drive executive alignment and communicate product strategy, decisions, risks, progress, and outcomes.

Connaissances

Product Management

Marketing Planning

Campaign Management

Marketing Operations

Measurement & Attribution

Outils

Eloqua

Marketo

Salesforce Marketing Cloud

Description du poste

UKG is seeking a Lead Product Manager for Marketing Planning & Automation in Boston. You will own the vision, strategy, and roadmap for Marketing Planning and integrations across major marketing tech stacks.

You'll lead discovery, define MVPs, drive adoption, and measure success, partnering with Data and Analytics to deliver trusted data models and insights. This is a product leadership role focused on AI-enabled planning and attribution.