Lead Director, Digital Product - Membership & Retention

CVS Health; Nebraska; Hybrid; USD 144,000 - 288,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

Retirement plan

Job summary

CVS Health is seeking a Lead Director- Digital Product – Membership, Engagement & Retention to shape the digital product strategy and technical architecture for retention, attribution, and service recovery across the Membership domain. You will lead a cross-functional team (SDEs, Data Engineers, SF Analysts) and partner with executive leaders to translate business goals into rigorous technical specs and high-impact roadmaps.

This role supports remote work within the U.S.

Qualifications

• 5–8+ years of leadership in healthcare software engineering or health-tech product leadership.
• Experience with patient membership management, engagement/retention programs, and CRM operations (Salesforce).
• Strong agile delivery, KPI frameworks, and cross-functional leadership.

Responsibilities

• Lead domain product & engineering across Membership, Engagement & Retention.
• Oversee Salesforce/Epic integrations and data pipelines for retention tools.
• Set roadmaps, sprint plans, and align with executives on strategic priorities.

Skills

Digital product leadership

CRM platforms

Salesforce

Epic EHR integration

Data analytics

Education

Bachelor’s degree

Graduate degree preferred

Tools

Salesforce

Epic

Data pipelines

Job description

CVS Health is seeking a Lead Director- Digital Product – Membership, Engagement & Retention to shape the digital product strategy and technical architecture for retention, attribution, and service recovery across the Membership domain. You will lead a cross-functional team (SDEs, Data Engineers, SF Analysts) and partner with executive leaders to translate business goals into rigorous technical specs and high-impact roadmaps.

This role supports remote work within the U.S.