Lead Campaign Strategist – Global B2B Demand Gen

Cloudflare; East Portal Distributed Camping Area (CO); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Equity

Flexible PTO

Job summary

Cloudflare seeks a Principal Campaign Manager to own end-to-end campaign strategy for a core solution, partnering with global regional teams to drive pipeline growth. You will manage strategy, content, launch, optimization, and measurement across multi-channel campaigns to maximize awareness and ROI.

You will collaborate with Product Marketing, Regional Marketing, Brand and Digital Marketing, translating customer challenges into compelling messages and building strong cross-functional

Qualifications

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
• Proven track record of successful end-to-end campaign management and optimization
• Strong problem-solving abilities with experience finding creative solutions within operational constraints
• Experience working with AI tools (OpenCode, Claude, Gemini)
• Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
• Data-driven mindset with experience interpreting information to make smart business decisions
• Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
• Bias for action and willingness to experiment with new approaches, tactics, and channels

Responsibilities

• Own Campaign Strategy & Execution: Lead the complete lifecycle for a core Cloudflare solution from planning through launch, measurement, and optimization
• Define campaign narrative, target audiences, and success metrics
• Drive Cross-Functional Collaboration: Partner with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
• Identify customer business challenges and translate into compelling campaign messages across the funnel
• Build relationships and influence stakeholders across the organization
• Create & Manage Campaign Artifacts: Develop and oversee content with internal teams and external resources
• Write compelling campaign copy while leveraging messaging frameworks
• Ensure content consistency and quality across touchpoints
• Execute Multi-Channel Campaigns: Launch across content syndication, paid digital, email, direct mail, webinar, and sales/BDR
• Monitor performance metrics and optimize for ROI
• Deliver Data-Driven Insights: Track KPIs and analyze data for trends and improvements
• Provide actionable insights to leadership and stakeholders

Skills

B2B marketing

Demand Generation

Field Marketing

Product Marketing

Account-Based Marketing

Customer Marketing

End-to-end campaign management

AI tools

Cross-functional Collaboration

Salesforce

Marketo

Demandbase

PFL

Goldcast

Tableau

Education

Bachelor's degree

Tools

Salesforce

Marketo

Demandbase

PFL

Goldcast

Tableau

Job description

Cloudflare seeks a Principal Campaign Manager to own end-to-end campaign strategy for a core solution, partnering with global regional teams to drive pipeline growth. You will manage strategy, content, launch, optimization, and measurement across multi-channel campaigns to maximize awareness and ROI.

You will collaborate with Product Marketing, Regional Marketing, Brand and Digital Marketing, translating customer challenges into compelling messages and building strong cross-functional