Principal Campaign Manager

WebHosting; San Francisco (CA); Hybrid; USD 164,000 - 226,000; Full time

Benefits offered by this job

Equity plan

Benefits package

Job summary

Cloudflare is seeking a Principal Campaign Manager to own end-to-end campaign strategy for core solutions. You will partner with regional teams to address market challenges and craft strategies delivering global pipeline growth.

Lead cross-functional initiatives, develop content, and manage campaigns across multiple channels, continually optimizing performance with a data-driven approach.

Qualifications

• 7–10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, ABM, or Customer Marketing.
• Proven track record of end-to-end campaign management and optimization.
• Strong problem-solving abilities and cross-functional influence.
• Experience with AI tools (OpenCode, Claude, Gemini) and marketing tech stack.

Responsibilities

• Own the complete campaign lifecycle for core Cloudflare solutions, from strategy to launch and optimization.
• Define campaign narratives, audiences, and success metrics for global impact.
• Collaborate with Product Marketing, Regional Marketing, Brand, and Digital teams.
• Develop compelling content and ensure consistency across all touchpoints.
• Launch campaigns across content syndication, paid, email, webinars, and sales channels.
• Monitor KPIs and optimize ROI with data-driven insights.

Skills

B2B marketing

Demand Generation

Account-Based Marketing

Product Marketing

Field Marketing

Cross-functional leadership

Tools

Salesforce

Marketo

Demandbase

PFL

Goldcast

Tableau

Job description

Cloudflare ·United States, Austin, TX / Chicago, IL / New York, NY / San Francisco, CA / Seattle, WA

Hybrid Full-time Senior Marketing

Job Description

About the Role

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare’s core solutions. In this pivotal role, you’ll own the complete campaign lifecycle-from strategy and content development to launch, optimization, and measurement-driving awareness, engagement, and, ultimately, pipeline growth.

In this role, you’ll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.

What You’ll Do

Own Campaign Strategy & Execution

• Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
• Define campaign narrative, target audiences, and success metrics

Drive Cross-Functional Collaboration

• Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
• Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
• Build strong relationships and influence stakeholders across the organization
• Develop and oversee creation of campaign content working with both internal teams and external resources
• Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
• Ensure content consistency and quality across all campaign touchpoints
• Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
• Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI

Deliver Data-Driven Insights

• Track key performance indicators (KPIs) for all campaigns
• Analyze campaign data to identify trends, opportunities, and areas for improvement
• Provide regular, actionable insights and recommendations to leadership and stakeholders
• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
• Proven track record of successful end-to-end campaign management and optimization
• Strong problem-solving abilities with experience finding creative solutions within operational constraints
• Experience working with AI tools (OpenCode, Claude, Gemini)
• Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
• Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
• Data-driven mindset with experience interpreting information to make smart business decisions
• Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
• Bias for action and willingness to experiment with new approaches, tactics, and channels

Compensation

Compensation may be adjusted depending on work location.

For San Francisco Bay Area based hires: Estimated annual salary of $164,000 – $226,000.

For Seattle and New York City based hires: Estimated annual salary of $156,000 – $215,000.

For Chicago based hires: Estimated annual salary of $139,000 – $191,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Time Off

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo : Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers–at no cost.

Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we’ve provided services to more than 425 local government election websites in 33 states.

1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use – it is the first consumer-focused service Cloudflare has ever released. Here’s the deal – we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person’s, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [e-mail] or via mail at 101 Townsend St. San Francisco, CA 94107.