Senior Global Campaign Strategist

D.I.G.S. Marketing; United States; Remote; USD 139.000 - 226.000; Vollzeit

Benefits dieser Stelle

Health Insurance

401(k) Retirement Savings Plan

Employee Stock Participation Plan

Flexible Paid Time Off

Zusammenfassung

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to own end-to-end campaign strategy for a core Cloudflare solution. You’ll drive strategy, content development, launch, optimization and measurement to boost awareness, engagement and pipeline growth.

In this role, you’ll collaborate with regional teams worldwide to tailor campaigns, define audiences and success metrics, and manage multi-channel programs across content syndication, paid media, email,

Qualifikationen

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
• Proven track record of end-to-end campaign management and optimization
• Strong problem-solving abilities with experience finding creative solutions within operational constraints
• Experience working with AI tools (OpenCode, Claude, Gemini)
• Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
• Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
• Data-driven mindset with experience interpreting information to make smart business decisions
• Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
• Bias for action and willingness to experiment with new approaches, tactics, and channels

Aufgaben

• Lead the complete campaign lifecycle for a core Cloudflare solution from planning through launch, measurement, and optimization
• Define campaign narrative, target audiences, and success metrics
• Partner with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
• Identify customer challenges and translate into campaign messages across the funnel
• Build relationships and influence stakeholders
• Develop and oversee creation of campaign content with internal teams and external resources
• Write campaign copy using messaging frameworks and positioning documents
• Ensure content consistency and quality across all touchpoints
• Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales/BDR channels
• Monitor performance metrics and optimize campaigns for ROI
• Track KPIs, analyze data for trends and opportunities, and provide insights to leadership

Kenntnisse

B2B marketing

Campaign management

Cross-functional collaboration

Data-driven

AI tools

Communication

Tools

Salesforce

Marketo

Demandbase

PFL

Goldcast

Tableau

Jobbeschreibung

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to own end-to-end campaign strategy for a core Cloudflare solution. You’ll drive strategy, content development, launch, optimization and measurement to boost awareness, engagement and pipeline growth.

In this role, you’ll collaborate with regional teams worldwide to tailor campaigns, define audiences and success metrics, and manage multi-channel programs across content syndication, paid media, email,