Senior Campaign Strategist — Global B2B Marketing

CloudFlare; San Francisco (CA); On-site; USD 164,000 - 226,000; Full time

Benefits offered by this job

Health Insurance

401(k) Retirement Savings Plan

Employee Stock Participation Plan

Flexible Paid Time Off

Job summary

Cloudflare is seeking a Principal Campaign Manager in San Francisco to own end-to-end campaign strategy for a core solution. You will partner with global teams to design narratives, audiences, and KPIs, then launch multi-channel programs to drive awareness, engagement, and pipeline.

You will guide content creation, messaging, and optimization while working with AI tools to accelerate impact. The role emphasizes cross-functional leadership, data-driven decision making, and hands-on management of

Qualifications

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, ABM, or Customer Marketing
• Proven track record of end-to-end campaign management and optimization
• Experience working with AI tools (OpenCode, Claude, Gemini)
• Excellent communication and cross-functional collaboration skills with ability to influence stakeholders
• Data-driven mindset with ability to interpret data for smart decisions
• Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
• Bias for action and willingness to experiment with new approaches

Responsibilities

• Own the complete campaign lifecycle for a core Cloudflare solution from planning to launch and optimization
• Define campaign narrative, target audiences, and success metrics
• Partner with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
• Translate customer challenges into campaign messages across the funnel
• Build relationships and influence stakeholders across the organization
• Develop and oversee creation of campaign content with internal teams and external resources
• Write compelling campaign copy leveraging messaging frameworks
• Ensure content consistency and quality across all campaign touchpoints
• Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales/BDR channels
• Monitor performance metrics and optimize campaigns for ROI
• Track KPIs for all campaigns
• Analyze data to identify trends and opportunities
• Provide regular actionable insights to leadership and stakeholders

Skills

Demand Generation

Field Marketing

Product Marketing

Account-Based Marketing

Customer Marketing

AI tools

Salesforce

Marketo

Demandbase

PFL

Goldcast

Tableau

Cross-functional collaboration

Communication

Tools

Salesforce

Marketo

Demandbase

PFL

Goldcast

Tableau

Job description

Cloudflare is seeking a Principal Campaign Manager in San Francisco to own end-to-end campaign strategy for a core solution. You will partner with global teams to design narratives, audiences, and KPIs, then launch multi-channel programs to drive awareness, engagement, and pipeline.

You will guide content creation, messaging, and optimization while working with AI tools to accelerate impact. The role emphasizes cross-functional leadership, data-driven decision making, and hands-on management of