Senior Campaign Strategy Lead

Cloudflare; Seattle (WA); On-site; USD 156,000 - 215,000; Full time

Benefits offered by this job

Equity plan

Health insurance

401(k) plan

Flexible PTO

Job summary

Cloudflare is seeking a Principal Campaign Manager to own end-to-end campaign strategy for core solutions. You will drive multi-channel campaigns, develop narratives, and partner with product, regional, and brand teams to optimize demand generation and pipeline.

You will manage content creation, messaging, and measurement to continuously improve ROI. You will collaborate across global regional teams to tailor market strategies, track KPIs, and deliver actionable insights to leadership, ensuring

Qualifications

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
• Proven track record of successful end-to-end campaign management and optimization
• Experience working with AI tools (OpenCode, Claude, Gemini)
• Data-driven mindset with experience interpreting information to make smart business decisions

Responsibilities

• Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
• Define campaign narrative, target audiences, and success metrics
• Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
• Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
• Build strong relationships and influence stakeholders across the organization
• Develop and oversee creation of campaign content working with both internal teams and external resources
• Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
• Ensure content consistency and quality across all campaign touchpoints
• Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
• Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI
• Track KPIs for all campaigns
• Analyze campaign data to identify trends, opportunities, and areas for improvement
• Provide regular, actionable insights and recommendations to leadership and stakeholders

Skills

B2B marketing

Demand generation

Campaign management

Cross-functional collaboration

AI tools experience

Salesforce/Marketo/Tableau

Tools

Salesforce

Marketo

Demandbase

PFL

Goldcast

Tableau

Job description

Cloudflare is seeking a Principal Campaign Manager to own end-to-end campaign strategy for core solutions. You will drive multi-channel campaigns, develop narratives, and partner with product, regional, and brand teams to optimize demand generation and pipeline.

You will manage content creation, messaging, and measurement to continuously improve ROI. You will collaborate across global regional teams to tailor market strategies, track KPIs, and deliver actionable insights to leadership, ensuring