LATAM Field Marketing Leader - ABM & Demand Gen

Teradata; Annapolis (MD); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a hands-on Manager, Field Marketing focused on LATAM with additional support for US/Canada. You will drive ABM and demand generation to accelerate pipeline, collaborating with LATAM sales and regional teams to tailor programs for Spanish- and Portuguese-speaking markets.

Responsibilities include managing events, content syndication, and enablement materials, with a data-driven approach to optimize funnel performance, and close collaboration with channel partners and North America

Qualifications

• Bachelor's degree required in a relevant field.
• 5–8 years of experience in B2B marketing, with field marketing, demand generation or ABM focus.
• Regional LATAM marketing experience across diverse markets.
• Experience in B2B enterprise software, data, analytics or AI.
• Strong organizational skills with field and virtual events management.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset with ability to diagnose full-funnel performance and drive action.
• Proficient in Salesforce with campaign and pipeline reporting; CRM data usage to improve funnel.

Responsibilities

• Drive demand generation across LATAM through digital programs, events, partner marketing and content syndication with pipeline ownership.
• Coordinate asset delivery into ABM and marketing automation platforms (Influ2, Eloqua) for account-level targeting.
• Collaborate with regional sales leadership to align marketing to pipeline goals and create enablement materials.
• Enable localized campaigns and content for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs targeting named and cluster accounts with multi-touch digital sequences in Spanish/Portuguese.
• Plan and manage regional field and virtual events end-to-end, including tooling and post-event asset management.
• Provide social media support for local leaders and SMEs.
• Coordinate input for regional marketing calendar and weekly updates; manage regional calendar and budget.
• Analyze full-funnel performance and adjust programs to improve conversion and pipeline.

Job description

Teradata seeks a hands-on Manager, Field Marketing focused on LATAM with additional support for US/Canada. You will drive ABM and demand generation to accelerate pipeline, collaborating with LATAM sales and regional teams to tailor programs for Spanish- and Portuguese-speaking markets.

Responsibilities include managing events, content syndication, and enablement materials, with a data-driven approach to optimize funnel performance, and close collaboration with channel partners and North America