LATAM Field Marketing Manager - ABM and Pipeline Growth

Teradata Group; Miami (FL); Vor Ort; USD 110.000 - 140.000; Vollzeit

Zusammenfassung

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional responsibility for USA/Canada. This hands-on role drives demand generation, ABM programs, and pipeline growth across multi-market LATAM regions, with localization for Spanish and Portuguese markets and collaboration with regional sales and SDR teams.

You will plan regional field and virtual events, enable content for channel and partner messaging, and manage calendars and budgets while traveling as needed.

Qualifikationen

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with field marketing/demand generation/ABM focus.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills for field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset with funnel performance analysis.
• Proficient in Salesforce, including campaign and pipeline reporting, CRM data usage.
• Proactive, self-motivated, innovative and collaborative mindset.
• Fluent English and Spanish; Portuguese a plus.

Aufgaben

• Drive demand generation across LATAM with a focus on pipeline ownership and targets.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (Influ2, Eloqua).
• Collaborate with regional sales leadership and SDRs to align marketing with pipeline goals; create enablement materials and assets.
• Enable localized campaign execution and content adaptation for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs for named and cluster accounts with multi-touch sequences in Spanish/Portuguese.
• Plan and manage regional field and virtual events end-to-end (Cvent, promotion, post-event asset mgmt).
• Provide social media support for local leaders and SMEs.
• Coordinate input for regional marketing calendar, weekly Sales/SDR updates, and performance reviews.
• Proactively manage regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs to improve conversions.
• Support channel and partner marketing and MDF utilization in indirect markets.
• Support field marketing in USA/Canada alongside North America team; travel as needed.

Kenntnisse

Fluent English

Fluent Spanish

Portuguese (preferred)

Data-driven mindset

ABM & demand gen exp

Ausbildung

Bachelor's degree

Tools

Salesforce

Influ2

Eloqua

Jobbeschreibung

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional responsibility for USA/Canada. This hands-on role drives demand generation, ABM programs, and pipeline growth across multi-market LATAM regions, with localization for Spanish and Portuguese markets and collaboration with regional sales and SDR teams.

You will plan regional field and virtual events, enable content for channel and partner messaging, and manage calendars and budgets while traveling as needed.