LATAM Field Marketing Manager: ABM & Demand Gen

Teradata; Hartford (CT); Vor Ort; USD 112.000 - 168.000; Vollzeit

Zusammenfassung

Teradata is seeking a Manager, Field Marketing focused on LATAM with secondary support for USA/Canada. You will lead ABM and demand gen programs, drive pipeline, and partner with LATAM sales teams to accelerate the sales cycle.

You will collaborate with regional marketing, channel partners, and go-to-market teams, delivering localized campaigns in Spanish and Portuguese, while aligning with Teradata's enterprise data, analytics, and AI solutions.

Qualifikationen

• Bachelor's degree
• 5–8 years of experience in B2B marketing
• Regional marketing experience across Latin America
• Experience in B2B enterprise software, data, analytics, or AI
• Strong organizational skills with experience managing field and virtual events
• Understanding of both direct and indirect (channel/partner) sales environments
• Data-driven and analytical mindset, comfortable diagnosing full-funnel marketing performance
• Proficient in Salesforce, including campaign and pipeline reporting, and using CRM data to measure and improve funnel conversion
• Proactive, self-motivated, innovative, and collaborative mindset
• Fluent English and Spanish (spoken and written) required. Additional Portuguese language skills preferred.

Aufgaben

• Drive demand generation activity across LATAM with a mix of digital programs, field events, partner marketing, and content syndication with clear pipeline ownership.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (e.g. Influ2, Eloqua) for account-level and industry-vertical targeting.
• Work with regional sales leadership and SDR teams to align marketing activity to pipeline goals and create enablement materials.
• Enable localized campaign execution and content adaptation for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs targeting named and cluster accounts with multi-touch digital sequences in Spanish/Portuguese.
• Plan and manage regional field and virtual events end-to-end (Cvent, promotion, post-event asset mgmt).
• Provide social media support for local leaders and subject matter experts.
• Coordinate input for regional marketing calendar, weekly updates, and regional performance reviews.
• Proactively manage regional marketing calendar and budget.
• Take a data-driven approach to analyse full-funnel performance from lead gen to pipeline and close.
• Support channel/partner marketing activity including MDF utilization in indirect markets.
• Support field marketing and demand gen in USA/Canada alongside North America team as secondary focus.
• Travel domestically and internationally as needed.

Jobbeschreibung

Teradata is seeking a Manager, Field Marketing focused on LATAM with secondary support for USA/Canada. You will lead ABM and demand gen programs, drive pipeline, and partner with LATAM sales teams to accelerate the sales cycle.

You will collaborate with regional marketing, channel partners, and go-to-market teams, delivering localized campaigns in Spanish and Portuguese, while aligning with Teradata's enterprise data, analytics, and AI solutions.