LATAM Field Marketing Lead | ABM & Demand Gen

Teradata; Atlanta (GA); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with secondary responsibility for the USA and Canada. The role executes ABM and demand generation programs, driving pipeline and strengthening customer preference for Teradata solutions.

The candidate will lead regional campaigns, partner with sales leadership and SDRs, and adapt messaging for Spanish and Portuguese markets. Travel domestically and internationally as needed.

Qualifications

• Bachelor's degree required and 5–8 years in B2B marketing with field marketing/demand generation/ABM focus.
• Regional marketing experience in Latin America with cross-functional collaboration skills.
• Experience with enterprise software, data, analytics, or AI is preferred.
• Strong organizational skills to manage field and virtual events and campaigns.
• Familiarity with indirect sales channels and partner marketing is a plus.
• Proficiency in Salesforce and marketing automation platforms is expected.

Responsibilities

• Drive demand generation across LATAM with pipeline ownership targets.
• Coordinate asset delivery into ABM platforms and align to account-level targeting.
• Collaborate with regional sales and SDRs to drive pipeline and enable field teams.
• Enable localized campaigns in Spanish/Portuguese across the region.
• Plan regional events end-to-end and manage budgets and calendars.

Skills

ABM programs

Demand generation

Marketing automation

Salesforce proficiency

Campaign planning

Pipeline reporting

Cross-functional collaboration

English fluency

Spanish fluency

Education

Bachelor's degree

Tools

Influ2

Eloqua

CRM data

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with secondary responsibility for the USA and Canada. The role executes ABM and demand generation programs, driving pipeline and strengthening customer preference for Teradata solutions.

The candidate will lead regional campaigns, partner with sales leadership and SDRs, and adapt messaging for Spanish and Portuguese markets. Travel domestically and internationally as needed.