LATAM Field Marketing Lead — ABM & Demand Gen

Teradata; Madison (WI); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with secondary responsibility for the USA and Canada. You will drive ABM and demand generation programs to accelerate the sales cycle, build net-new pipeline, and strengthen customer preference for Teradata's solutions.

You will partner with LATAM sales, channel partners, and North America teams to execute aligned marketing plans. Travel domestically and internationally will be required as part of regional coverage.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with field marketing, demand gen, or ABM focus.
• Experience across Latin America; regional marketing exposure.
• Experience in B2B enterprise software, data, analytics, or AI preferred.
• Strong organizational skills for events and field activities.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset with funnel performance analytics.
• Proficient with Salesforce and pipeline reporting.

Responsibilities

• Drive demand generation across LATAM with digital programs, field events, partner marketing, and content syndication.
• Coordinate asset delivery into ABM/marketing automation platforms (Influ2, Eloqua) for account-level targeting.
• Collaborate with regional sales leadership and SDRs to align activities with pipeline goals.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs across named and cluster accounts with multi-touch sequences.
• Plan regional field and virtual events end-to-end (Cvent, promotion, post-event assets).
• Provide social media support for local leaders and SMEs.
• Manage regional marketing calendar and budget; conduct regional performance reviews.

Skills

ABM programs

Demand generation

Field marketing

B2B marketing

Sales and channel alignment

Salesforce

Influ2

Eloqua

Education

Bachelor's degree

Tools

Salesforce

Influ2

Eloqua

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with secondary responsibility for the USA and Canada. You will drive ABM and demand generation programs to accelerate the sales cycle, build net-new pipeline, and strengthen customer preference for Teradata's solutions.

You will partner with LATAM sales, channel partners, and North America teams to execute aligned marketing plans. Travel domestically and internationally will be required as part of regional coverage.