IT Channel Marketing Lead: Partner Growth & Demand

Schneider Electric

Dallas (TX)

On-site

USD 142,000 - 214,000

Full time

14 days+

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Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Flexible work arrangements

Paid time off

Job summary

Schneider Electric seeks a Head of Segment Marketing for the IT Channel in the Secure Power Division to drive partner-focused strategies and profitable growth with distributors, resellers, e-commerce partners, MSPs, and solution providers.

The role aligns marketing priorities with portfolio strategy, develops scalable to‑partner and for‑partner programs, and partners with cross‑functional teams to accelerate sell‑in and sell‑out, including software and services adoption.

Qualifications

8+ years of progressive B2B marketing, channel marketing, segment marketing, product marketing, demand generation, e‑commerce, partner programs, or sales experience.
Proven success developing and executing integrated partner marketing strategies that contribute to transactional revenue, partner engagement, market reach, or commercial performance.
Experience working with IT distributors, resellers, e‑commerce partners, managed service providers, systems integrators, or other indirect sales channels.
Experience collaborating across channel sales, partner marketing, demand generation, product, digital, and operations teams in a matrix organization.

Responsibilities

Lead the IT Channel segment marketing strategy and annual plan, aligned with transactional growth priorities, partner needs, portfolio strategy, and regional commercial objectives.
Own the end-to-end to-partner marketing strategy, including the value proposition, communications, engagement, enablement, education, and experience required to make Schneider Electric easier and more profitable to do business with.
Own the for-partner marketing strategy by developing scalable campaigns, content, tools, and activation frameworks that partners can use to create demand, convert customers, increase basket value, and grow recurring revenue.
Drive measurable transactional growth across sell-in, sell-out, e-commerce, marketplace, and partner-led revenue by connecting marketing priorities to hero offers, promotions, digital shelf readiness, partner activation, and conversion.
Define priority partner audiences, motions, offers, use cases, routes to market, and investment choices across distributors, resellers, e-commerce partners, managed service providers, and solution providers.
Develop differentiated channel positioning, messaging, and value propositions that connect Schneider Electric’s hardware, software, services, digital tools, sustainability, and AI-readiness capabilities to partner profitability and customer outcomes.
Partner with sales, demand generation, digital, e-commerce, product, and offer teams to build integrated push-pull programs that stimulate partner demand, improve conversion, and create repeatable transactional growth.
Collaborate with the Channel Marketing team responsible for MDF program design, governance, and execution to ensure MDF-enabled activities align with IT Channel strategy, priority campaigns, and measurable commercial outcomes; this role does not own or manage MDF marketing programs by account.
Coordinate global and regional launches, partner communications, events, digital programs, content, training, and advocacy to deliver a consistent IT Channel narrative and scalable partner experience.
Serve as the IT Channel marketing subject‑matter expert and trusted advisor to channel, sales, and marketing leadership, representing partner and market needs in planning and prioritization decisions.
Establish objectives, KPIs, and operating rhythms for segment marketing; report on partner engagement, campaign adoption, sell‑in, sell‑out, e‑commerce and marketplace revenue, software and services growth, and return on marketing investment.
Synthesize partner, distributor, customer, competitive, commercial, and market intelligence to identify growth opportunities and improve channel activation.
Develop scalable partner journeys and activation models across recruitment, onboarding, enablement, engagement, demand creation, conversion, retention, and advocacy.