IT Channel Segment Marketing Lead

Schneider Electric; Foxborough (MA); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) with match

Paid time off / Holidays

Job summary

Schneider Electric is seeking a commercially focused Head of Segment Marketing to lead IT Channel marketing within the Secure Power division. You will translate business priorities into scalable to-partner and for-partner campaigns, strengthen partner readiness, and drive transactional growth with distributors, resellers, e-commerce partners, MSPs, and solution providers.

The role partners with sales, demand generation, digital, product, and services teams to create repeatable journeys that

Qualifications

• 8+ years of progressive B2B marketing, channel marketing, segment marketing, product marketing, demand generation, e-commerce, partner programs, or sales experience.
• Demonstrated success developing and executing integrated partner marketing strategies that contribute to transactional revenue, partner engagement, market reach, or commercial performance.
• Experience working with IT distributors, resellers, e-commerce partners, MSPs, systems integrators, or other indirect sales channels strongly preferred.
• Experience collaborating across channel sales, partner marketing, demand generation, product, digital, and operations teams in a matrix organization.

Responsibilities

• Lead the IT Channel segment marketing strategy and annual plan, aligned with transactional growth priorities and regional objectives.
• Own the end-to-end to-partner marketing strategy, including value proposition, communications, enablement, and experience.
• Own the for-partner marketing strategy by developing scalable campaigns, content, tools, and activation frameworks.
• Drive transactional growth across sell-in, sell-out, e-commerce, marketplace, and partner-led revenue.
• Define priority partner audiences, motions, offers, routes to market, and investment choices.
• Develop differentiated channel positioning and value propositions linking hardware, software, services, and digital tools to profitability.
• Collaborate with cross-functional teams to build integrated push-pull programs that stimulate demand and improve conversion.
• Coordinate MDF program design and alignment with IT Channel strategy and campaigns; does not own MDF by account.
• Lead global/regional launches, partner communications, events, and digital programs for a consistent partner experience.
• Serve as the IT Channel marketing SME and advisor to leadership across channel, sales, and marketing.
• Establish objectives and KPIs; report on partner engagement, campaign adoption, revenue, and ROI.
• Synthesize intelligence to identify growth opportunities and improve channel activation.
• Develop scalable partner journeys across recruitment, onboarding, enablement, engagement, demand creation, and advocacy.
• Improve visibility into at-sale performance, campaign adoption, partner contribution, attribution, and revenue impact.
• Lead cross-functional workstreams and agency partners with clear priorities and timelines.
• Provide day-to-day leadership to a Program Manager, including coaching and development support.

Skills

Indirect routes to market

Partner economics

Transactional marketing

Partner mindshare

Marketing strategy translation

Communication skills

Influencing without authority

Channel segmentation

Education

Bachelor’s degree in marketing

Tools

Salesforce

Marketing automation

CRM

Digital commerce

Analytics

Job description

Schneider Electric is seeking a commercially focused Head of Segment Marketing to lead IT Channel marketing within the Secure Power division. You will translate business priorities into scalable to-partner and for-partner campaigns, strengthen partner readiness, and drive transactional growth with distributors, resellers, e-commerce partners, MSPs, and solution providers.

The role partners with sales, demand generation, digital, product, and services teams to create repeatable journeys that