IT Channel Segment Marketing Leader

Schneider Electric; Boston (MA); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

Paid time off

401(k) with match

Flexible work arrangements

Job summary

Schneider Electric is seeking a commercially focused Head of Segment Marketing to lead the IT Channel marketing strategy for the Secure Power Division in the United States. This leader will translate priorities into scalable, partner-focused marketing and activation plans across distributors, resellers, e-commerce partners, MSPs, and solution providers.

The role requires strong indirect-channel expertise, collaboration across sales, marketing, and product teams, and a data-driven approach to

Qualifications

• 8+ years of progressive B2B marketing, channel/segment marketing, demand generation, or sales experience.
• Proven success in integrated partner marketing strategies that drive revenue and engagement.
• Experience with indirect channels and cross-functional collaboration in a matrix organization.

Responsibilities

• Lead the IT Channel segment marketing strategy and annual plan aligned with growth priorities.
• Own end-to-end to-partner marketing strategy including value proposition, enablement, and education.
• Own for-partner marketing strategy with scalable campaigns, content, tools, and activation frameworks.
• Drive transactional growth across sell-in, sell-out, e-commerce, and partner-led revenue.
• Define priority partner audiences, motions, offers, routes to market, and investment choices.
• Develop differentiated channel positioning and messaging linking Schneider Electric products and services to partner profitability.

Skills

Commercial orientation

Channel marketing

Partnership enablement

CRM / marketing automation

Stakeholder management

Analytical skills

Education

Bachelor’s degree in marketing, business, or communications

Tools

Salesforce

Marketing automation

Job description

Schneider Electric is seeking a commercially focused Head of Segment Marketing to lead the IT Channel marketing strategy for the Secure Power Division in the United States. This leader will translate priorities into scalable, partner-focused marketing and activation plans across distributors, resellers, e-commerce partners, MSPs, and solution providers.

The role requires strong indirect-channel expertise, collaboration across sales, marketing, and product teams, and a data-driven approach to