ISV ABM & Partner Marketing Lead

Amazon Web Services (AWS); Austin (TX); On-site; USD 81,000 - 141,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. is seeking an ISV Marketing Manager to design and execute ABM and partner marketing programs for enterprise software in Austin, TX.

You will own territory ABM programs, build ISV account plans, and collaborate with sales to translate priorities into impactful campaigns. You will analyze data, drive multi-channel initiatives, manage budgets, and report on ROI while partnering with regional teams to align with global marketing efforts.

Qualifications

• 4 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Develop ISV Marketing Account Plans
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM and partner marketing programs complement broader global marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM and partner marketing community to share learnings and adopt proven practices

Skills

Marketing strategy

ABM campaigns

Data-driven marketing

Program management

Cross-functional collaboration

Promotional material

Brand identity & voice

Content creation

Tools

Marketo

Tableau

Salesforce

Job description

Amazon Web Services, Inc. is seeking an ISV Marketing Manager to design and execute ABM and partner marketing programs for enterprise software in Austin, TX.

You will own territory ABM programs, build ISV account plans, and collaborate with sales to translate priorities into impactful campaigns. You will analyze data, drive multi-channel initiatives, manage budgets, and report on ROI while partnering with regional teams to align with global marketing efforts.