NA ISV Marketing & Partner Growth Leader

Amazon Web Services (AWS); New York (NY); On-site; USD 172,000 - 232,000; Full time

Job summary

Amazon Web Services, Inc. seeks a Head of North America ISV Marketing to lead the organization responsible for direct and partner marketing strategy, planning and execution for independent software vendors in the US and Canada.

This role develops and executes strategic, data-driven programs to drive demand, revenue, and partner collaboration across the region. You will build and scale a large marketing team, work cross-functionally with field and global marketing, and align ABM and MDF

Qualifications

• 10+ years of marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Responsibilities

• Develop, own and execute the North America ISV marketing plan including ABM (ISV as customer), integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
• Develop, own and execute the ABM plans to support partner growth strategies with customers.
• Hire and develop a team of NAMER ISV partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field and global marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with AWS Marketing teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.

Skills

Marketing leadership

Team management

Data analysis

Cross-functional collaboration

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. seeks a Head of North America ISV Marketing to lead the organization responsible for direct and partner marketing strategy, planning and execution for independent software vendors in the US and Canada.

This role develops and executes strategic, data-driven programs to drive demand, revenue, and partner collaboration across the region. You will build and scale a large marketing team, work cross-functionally with field and global marketing, and align ABM and MDF