ISV Marketing Lead: ABM & Partner Growth

Amazon Web Services (AWS); Mountain View (CA); On-site; USD 130,000 - 185,000; Full time

Job summary

Amazon Web Services (AWS) is seeking a results-driven ISV Marketing Manager to design and execute high-impact ABM and partner marketing programs for enterprise software customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted customer and partner marketing initiatives.

The ISV Marketing Manager will own end-to-end execution of territory ABM and partner programs, working backwards from ISV

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Develop ISV Marketing Account Plans
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM and partner marketing programs complement broader global marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM and partner marketing community to share learnings and adopt proven practices

Job description

Amazon Web Services (AWS) is seeking a results-driven ISV Marketing Manager to design and execute high-impact ABM and partner marketing programs for enterprise software customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted customer and partner marketing initiatives.

The ISV Marketing Manager will own end-to-end execution of territory ABM and partner programs, working backwards from ISV