Senior ABM Lead for Enterprise Growth

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 130,000 - 185,000; Full time

Job summary

Amazon Web Services seeks an ABM Manager to design and execute high-impact enterprise ABM programs, owning the strategy from concept to execution. You will partner with Sales to align objectives, develop 1:1 and 1:few campaigns, and drive multi-channel initiatives that accelerate pipeline and revenue growth.

The role emphasizes analytical rigor, stakeholder influence, and scalable, personalized marketing for strategic accounts across AWS.

Qualifications

• 8+ years of professional non‑internship marketing experience.
• 8+ years of B2B marketing experience, including experience developing and executing integrated marketing strategies for enterprise customers or complex B2B audiences.
• Demonstrated ability to translate business objectives into marketing strategies and programs.
• Experience building and executing cross-functional marketing initiatives from strategy and concept through execution, measurement and optimization.
• Strong track record of partnering with Sales and cross-functional stakeholders to design programs and influence business outcomes.
• Experience using data and analytics to inform marketing strategy, prioritize investments and measure performance.
• Strong written and verbal communications skills with the ability to influence stakeholders and clearly articulate program plans, recommendations and results.

Responsibilities

• Develop account-based marketing strategies for priority enterprise customers, translating business objectives, customer insights, account priorities, and market dynamics into actionable 1:1 and 1:few marketing plans.
• Serve as a strategic marketing partner to Sales, working closely with account teams and Sales leaders to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact.
• Build integrated customer engagement initiatives that connect account insights, messaging, content, executive engagement, digital marketing, events, and other channels into cohesive customer experiences.
• Bring creative agility to account challenges, identifying new approaches and developing differentiated programs that engage key decision makers, buying groups, and influencers.
• Own programs from strategy through execution, establishing objectives, developing plans, coordinating cross-functional resources, managing budgets and timelines, and ensuring high-quality delivery.
• Develop account-specific content and messaging that translates account insights, business priorities and AWS capabilities into relevant narratives and assets that engage key decision makers and buying groups.
• Use data and customer intelligence to inform strategy, leveraging engagement data, buying signals, account insights, and market trends to identify opportunities and continuously optimize programs.
• Partner across AWS marketing organizations, including Global CoE, Industry, Partner, Digital, Events, and other teams, to orchestrate AWS capabilities around strategic customer opportunities.
• Identify opportunities to collaborate with AWS partners where joint engagement can strengthen customer value propositions, deepen relationships, or accelerate strategic opportunities.
• Measure business impact, establishing account-level objectives and evaluating engagement, account progression, opportunity acceleration, pipeline influence, revenue contribution, and program ROI.
• Build for scale, identifying successful approaches, codifying best practices, and creating repeatable frameworks that can be adopted across accounts and regions.
• Contribute to the evolution of ABM at AWS, sharing insights, experimentation, and best practices with the broader global ABM community.

Education

Bachelor's degree in marketing or related field

Job description

Amazon Web Services seeks an ABM Manager to design and execute high-impact enterprise ABM programs, owning the strategy from concept to execution. You will partner with Sales to align objectives, develop 1:1 and 1:few campaigns, and drive multi-channel initiatives that accelerate pipeline and revenue growth.

The role emphasizes analytical rigor, stakeholder influence, and scalable, personalized marketing for strategic accounts across AWS.