North America ISV & Partner Marketing Leader

Amazon Web Services (AWS); Mountain View (CA); On-site; USD 172,000 - 232,000; Full time

Benefits offered by this job

Health insurance

RSUs

Sign-on payments

Paid time off

Job summary

Amazon Web Services, Inc. in Mountain View, CA seeks a proven leader to head North America ISV Marketing, driving direct and partner marketing with ISVs in US and Canada.

You will craft data-driven programs, manage partner coverage, MDF planning and ABM-led demand generation across multiple geos, while guiding a large marketing team to scale customer demand globally. The ideal candidate has extensive experience building and leading large, complex marketing teams, strong communication and

Qualifications

• 10+ years of professional non-internship marketing experience.
• Experience managing teams.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams.
• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social.
• Experience leading across multiple locales.

Responsibilities

• Develop, own and execute the North America ISV marketing plan including ABM (ISV as customer), integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
• Develop, own and execute the ABM plans to support partner growth strategies with customers.
• Hire and develop a team of NAMER ISV partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field and global marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with AWS Marketing teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.

Skills

Marketing leadership

Team management

Data-driven marketing

Cross-functional collaboration

ABM

Partner marketing

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. in Mountain View, CA seeks a proven leader to head North America ISV Marketing, driving direct and partner marketing with ISVs in US and Canada.

You will craft data-driven programs, manage partner coverage, MDF planning and ABM-led demand generation across multiple geos, while guiding a large marketing team to scale customer demand globally. The ideal candidate has extensive experience building and leading large, complex marketing teams, strong communication and