Internet Lead & Appointment Specialist

Fiesta Chevrolet; McAllen (TX); On-site; USD 32,000 - 42,000; Full time

Benefits offered by this job

Paid Vacation and Holidays

401(K)

Vision Insurance

Dental Insurance

Medical Insurance

Job summary

Fiesta Chevrolet in McAllen, TX is seeking an Internet Representative to support the dealership’s Business Development Center. You will respond to inquiries across online, phone, text, email, and chat, engage prospects, and convert leads into showroom appointments.

You will maintain CRM records, deliver a professional first impression, provide accurate vehicle information, and follow up to ensure a positive customer experience from initial contact through appointment confirmation.

Qualifications

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong data entry and typing skills with a high level of accuracy.
• Excellent attention to detail and ability to manage multiple tasks efficiently.
• Strong organizational and communication skills.
• A college degree is preferable but not required.
• Previous experience in a similar role is a plus.
• Familiarity with digital tools or industry-specific software is beneficial.

Responsibilities

• Respond to internet leads, phone calls, texts, emails, and chat inquiries in a timely and professional manner.
• Contact prospective customers to answer questions, provide vehicle information, confirm inventory availability, discuss pricing or incentives when appropriate, and encourage next steps.
• Schedule, confirm, and follow up on sales appointments, including no-show appointments and unsold opportunities.
• Maintain accurate customer information, communication notes, appointment details, and follow-up activity in the CRM and related dealership systems.
• Conduct inbound and outbound follow-up calls for internet leads, phone inquiries, prior showroom visits, service customers, anniversary contacts, birthday follow-ups, and buy-back opportunities.
• Use approved scripts, email templates, text messages, and dealership resources to provide clear communication and consistent customer experience.
• Send appointment reminders, dealership direction links, vehicle information, inventory links, credit application options, and other helpful resources as needed.
• Monitor and respond to Gubagoo, Facebook Messenger, and virtual retail notifications; collect customer contact information and push appointments to the CRM when scheduled.
• Support equity mining and service-to-sales opportunities by contacting customers and identifying potential vehicle purchase or trade-in interest.
• Meet monthly activity and performance expectations, including appointment-setting, shown appointments, sold units, calls, texts, and emails.
• Complete required OEM Internet Representative certification and participate in ongoing training to stay current on dealership processes, products, promotions, and customer service standards.
• Other duties as assigned

Skills

MS Office

Data entry

Attention to detail

Organization

Communication

Education

College degree preferred

Experience in similar role preferred

Familiarity with digital tools

Job description

Fiesta Chevrolet in McAllen, TX is seeking an Internet Representative to support the dealership’s Business Development Center. You will respond to inquiries across online, phone, text, email, and chat, engage prospects, and convert leads into showroom appointments.

You will maintain CRM records, deliver a professional first impression, provide accurate vehicle information, and follow up to ensure a positive customer experience from initial contact through appointment confirmation.