Integrated Marketing Campaigns & Content Specialist

Tyler Technologies, Inc.; Maine; Hybrid; USD 67,000 - 74,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Specialist to support the Appraisal & Tax vertical marketing team with planning, content development, event coordination, and project management.

The ideal candidate will be a strong project manager with copywriting skills and experience with email, social media, and analytics tools. The role involves developing multi-faceted campaigns, measuring performance, and collaborating across functions to deliver messaging that resonates with prospects and

Qualifications

• Bachelor’s degree or equivalent experience required.
• At least 3 years of marketing experience.
• Understanding of marketing communications vehicles (email, direct mail, collateral, video, web, trade shows, social media).
• Experience managing multiple marketing projects and timelines.
• Strong writing skills and copywriting experience.
• Knowledge of AP style.
• Proficiency in Microsoft Office.
• Familiarity with marketing tech platforms and campaign tooling.

Responsibilities

• Develop and implement innovative marketing campaigns across channels (email, blogs, social, web, webinars).
• Measure and optimise campaign performance using analytics and insights.
• Collaborate with SMEs and stakeholders to craft audience-focused messaging.
• Write effective content in Tyler voice and ensure consistency across messaging.
• Manage deliverables and timelines, coordinating with team and clients as needed.
• Stay current on industry trends and marketing best practices.

Skills

Marketing experience

Campaign management

Copywriting

Marketing technology

Email campaigns

Social media management

Performance reporting

Education

Bachelor’s degree in a related field or equivalent experience

Tools

Microsoft Office

Marketo

Google Analytics

Power BI

Job description

Tyler Technologies, Inc. is seeking a Marketing Specialist to support the Appraisal & Tax vertical marketing team with planning, content development, event coordination, and project management.

The ideal candidate will be a strong project manager with copywriting skills and experience with email, social media, and analytics tools. The role involves developing multi-faceted campaigns, measuring performance, and collaborating across functions to deliver messaging that resonates with prospects and