Senior Marketing Specialist

Tyler Technologies; Plano (TX); On-site; USD 84,000 - 85,000; Full time

Job summary

Tyler Technologies, Inc. in Plano, Texas seeks a Senior Marketing Specialist to create and manage multifaceted campaigns that drive leads and raise brand recognition for Tyler solutions.

You will determine campaign needs and select communication vehicles, writing well-researched content and providing creative direction to internal teams. As part of corporate staff, you will support outcomes affecting various areas and interact with sales, clients, stakeholders, and the public sector.

Qualifications

• Bachelor's degree or equivalent experience.
• At least 6 years of marketing experience.
• Understanding of marketing communications vehicles: email, direct mail, collateral, video, web, and trade shows.
• Experience managing multiple marketing projects and timelines.
• Strong writing skills and knowledge of AP style.

Responsibilities

• Drive marketing programs across channels (direct mail, email, web, video, collateral).
• Ensure messaging is consistent and impactful across campaigns.
• Write copy for marketing materials with audience focus and best practices.
• Collaborate with sales/other teams to meet business needs.
• Use metrics to evaluate campaigns and learn for future activity.
• Manage campaigns to ensure timely delivery and milestones.
• Maintain project schedules and approvals using PM software.
• Collect product/service information from SMEs and clients.
• Create product sheets, brochures, case studies, newsletters, and ads.
• Guide other marketing staff on messaging and direction.
• Provide leadership or mentorship to junior team members.

Skills

Copywriting

Project management

Marketing communications

AP style

Strong writing

MS Office

Education

Bachelor's degree or equivalent

Tools

MS Office

Graphic design apps

Web/interactive marketing

Email marketing tools

Direct mail tools

Job description

The Senior Marketing Specialist is responsible for creating and managing multifaceted campaigns to meet business goals, generate leads, and increase brand recognition for Tyler solutions. This includes determining campaign needs and selecting appropriate communication vehicles, writing well-researched content, providing creative direction to internal teams, and managing the development of initiatives to completion.

As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Location

Yarmouth, Maine | Plano, Texas

Travel

0-5%

Responsibilities

• Drive business success by developing innovative ways to communicate marketing messages through integrated marketing programs that include direct mail, email, web, video, collateral, and that support tradeshows and events
• Ensure marketing messaging is consistent and drives the key messages in an impactful way
• Write copy for marketing materials in a manner that is audience appropriate, impactful, and that follows writing best practices
• Effectively interact with sales or other internal clients, as appropriate, to understand business needs and develop marketing approaches that meet those needs
• Utilize a metric-driven approach to determine which campaigns/programs are most effective and leverage these learnings to adjust future marketing activity
• Manage campaigns to ensure they are delivered in a timely manner
• Maintain and manage project schedules, approvals, and other project-related needs utilizing the department's project management software
• Obtain product or service information by interviewing or requesting such information from necessary parties, including internal division subject matter experts or clients
• Write product sheets, brochures, case studies, newsletter articles, advertising, social media, and other material as requested by marketing leadership
• Provide guidance for other marketing staff concerning messaging and project direction
• Provide leadership or mentorship to junior members of the team

Qualifications

• Bachelor's degree in a related field or equivalent experience
• At least 6 years of marketing experience
• An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows
• Experience effectively managing a variety of marketing projects and timelines
• Strong writing skills and experience
• Knowledge of AP style
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• A positive attitude with a desire to go above and beyond expectations
• Technology/software industry and public sector experience preferred

State-Specific Salary Range Disclosure Requirements

Salary will generally fall between $83,524 - $85,000 before adjustment for geographic differences. Recruiter can confirm if position is incentive eligible.

Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [e-mail] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.