Senior Marketing Specialist

Tyler Technologies; Yarmouth (ME); On-site; USD 84,000 - 85,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Senior Marketing Specialist to craft and manage multifaceted campaigns that drive leads and brand recognition for Tyler solutions.

You will determine campaign needs, select communication vehicles, and guide internal teams to bring initiatives to completion. As part of Tyler's corporate staff, you will influence outcomes across various business areas, supporting teammates, clients, stakeholders, and the public sector through coordinated messaging and

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 6+ years of marketing experience.
• Knowledge of marketing channels including email, direct mail, collateral, video, web, and trade shows.
• Experience managing multiple campaigns and timelines.
• Strong writing skills and knowledge of AP style.
• Proficiency with Microsoft Office.
• Familiarity with graphic applications and web media.
• Detail-oriented with a positive, proactive attitude.
• Experience in technology/software and public sector markets preferred.

Responsibilities

• Develop integrated marketing programs across channels.
• Drive brand messaging consistency and impact.
• Write copy for marketing materials.
• Collaborate with sales to align campaigns with business needs.
• Use metrics to measure campaign effectiveness and adjust plans.
• Manage campaigns to ensure timely delivery.
• Maintain project schedules and approvals using PM software.
• Collect product information from internal experts or clients.
• Create product sheets, brochures, case studies, newsletters, and ads.
• Provide messaging guidance and leadership to marketing staff.
• Mentor junior team members.

Skills

Marketing strategy

Content writing

Project management

AP style

Microsoft Office

Graphic/visual skills

Communication

Email marketing

Direct mail

Public sector experience

Education

Bachelor's degree

Job description

The Senior Marketing Specialist is responsible for creating and managing multifaceted campaigns to meet business goals, generate leads, and increase brand recognition for Tyler solutions. This includes determining campaign needs and selecting appropriate communication vehicles, writing well-researched content, providing creative direction to internal teams, and managing the development of initiatives to completion.

As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Location

Yarmouth, Maine | Plano, Texas

Travel

0-5%

Responsibilities

• Drive business success by developing innovative ways to communicate marketing messages through integrated marketing programs that include direct mail, email, web, video, collateral, and that support tradeshows and events
• Ensure marketing messaging is consistent and drives the key messages in an impactful way
• Write copy for marketing materials in a manner that is audience appropriate, impactful, and that follows writing best practices
• Effectively interact with sales or other internal clients, as appropriate, to understand business needs and develop marketing approaches that meet those needs
• Utilize a metric-driven approach to determine which campaigns/programs are most effective and leverage these learnings to adjust future marketing activity
• Manage campaigns to ensure they are delivered in a timely manner
• Maintain and manage project schedules, approvals, and other project-related needs utilizing the department's project management software
• Obtain product or service information by interviewing or requesting such information from necessary parties, including internal division subject matter experts or clients
• Write product sheets, brochures, case studies, newsletter articles, advertising, social media, and other material as requested by marketing leadership
• Provide guidance for other marketing staff concerning messaging and project direction
• Provide leadership or mentorship to junior members of the team

Qualifications

• Bachelor's degree in a related field or equivalent experience
• At least 6 years of marketing experience
• An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows
• Experience effectively managing a variety of marketing projects and timelines
• Strong writing skills and experience
• Knowledge of AP style
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• A positive attitude with a desire to go above and beyond expectations
• Technology/software industry and public sector experience preferred

State-Specific Salary Range Disclosure Requirements

Salary will generally fall between $83,524 - $85,000 before adjustment for geographic differences. Recruiter can confirm if position is incentive eligible.

Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [e-mail] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.