Marketing Specialist

Tyler Technologies, Inc.; Maine; Hybrid; USD 67,000 - 74,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Specialist to support the Appraisal & Tax vertical marketing team with planning, content development, event coordination, and project management.

The ideal candidate will be a strong project manager with copywriting skills and experience with email, social media, and analytics tools. The role involves developing multi-faceted campaigns, measuring performance, and collaborating across functions to deliver messaging that resonates with prospects and

Qualifications

• Bachelor’s degree or equivalent experience required.
• At least 3 years of marketing experience.
• Understanding of marketing communications vehicles (email, direct mail, collateral, video, web, trade shows, social media).
• Experience managing multiple marketing projects and timelines.
• Strong writing skills and copywriting experience.
• Knowledge of AP style.
• Proficiency in Microsoft Office.
• Familiarity with marketing tech platforms and campaign tooling.

Responsibilities

• Develop and implement innovative marketing campaigns across channels (email, blogs, social, web, webinars).
• Measure and optimise campaign performance using analytics and insights.
• Collaborate with SMEs and stakeholders to craft audience-focused messaging.
• Write effective content in Tyler voice and ensure consistency across messaging.
• Manage deliverables and timelines, coordinating with team and clients as needed.
• Stay current on industry trends and marketing best practices.

Skills

Marketing experience

Campaign management

Copywriting

Marketing technology

Email campaigns

Social media management

Performance reporting

Education

Bachelor’s degree in a related field or equivalent experience

Tools

Microsoft Office

Marketo

Google Analytics

Power BI

Job description

We’re seeking a Marketing Specialist to work cross‑functionally, assisting the Appraisal & Tax vertical marketing team with a variety of projects, including campaign planning and execution, event coordination, content development, and project management. The ideal candidate is a strong project manager with excellent copywriting skills, a quick grasp of marketing technology platforms, and experience with email, social media, and performance reporting through tools like Google Analytics and Power BI. The role requires collaboration with others for project planning and the ability to work independently to execute multiple concurrent campaigns and projects. The Marketing Specialist will have a positive impact on the division by delivering campaigns that raise awareness, generate leads, and create loyalty among the division’s prospects and clients. The work of the Marketing Specialist will enhance the brand, position Tyler for consideration, and help close new business.

Responsibilities

• Develop and implement innovative, multi‑faced marketing campaigns, which may include email, podcast releases, blogs, print, social media, web content, webinars, infographics, advertising, videos, and in‑person touchpoints with clients and prospects.
• Measure and optimise performance by analysing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
• Collaborate cross‑functionally with subject matter experts and stakeholders to develop relevant, audience‑focused messaging and content.
• Become adept in the Tyler voice and writing style, to write effective, compelling content and ensuring that messaging is consistent and drives the key messages in an impactful way.
• Manage projects so assigned deliverables are completed on time and with efficient use of resources.
• Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed.
• Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.
• Utilise department technology to manage workflow – CoSchedule and Confluence for all campaign planning, TyCAT for project management, Marketo for email campaigns, Teams for project collaboration, and others as needed.

Location

Yarmouth, Maine | Moraine, Ohio | Plano, Texas

Travel

0-5%

Qualifications

• Bachelor’s degree in a related field or equivalent experience
• At least 3 years of marketing experience
• An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows, advertising, and social media
• Experience effectively managing a variety of marketing projects and timelines.
• Strong writing skills and experience
• Knowledge of AP style
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• A positive attitude with a desire to go above and beyond expectations.
• Technology/software industry and public sector experience preferred.

State‑Specific Salary Range Disclosure Requirements

Salary will generally fall between $66,585 - $74,000 before adjustment for geographic differences. Recruiter can confirm if position is incentive eligible.

Taking Care of You & Your Family

Your health and well‑being are important to us. That’s why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.

Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [e-mail] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.

Get to Know Our Tyler Family

At Tyler, team members are valued and encouraged to innovate, while having fun along the way. Join us and see why we love working here. To make work even more rewarding, we offer a wide range of benefits to support the overall wellness of you and eligible family members. While committed to serving the public sector, we’re also dedicated to investing in our people. Be a part of our passionate community where you can grow. Join our Talent Network to stay connected and up to date on our latest job openings and talent news.