Integrated Campaign Lead: Demand Gen & ABM

Openkrill; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

RSUs

ESPP

Flexible time off

Holidays and sick time

Parental leave

Job summary

SentinelOne is seeking an Integrated Campaign Manager to lead demand generation across paid digital, events, webinars, email, and ABM. You’ll partner with Product Marketing and regional leaders to craft a cohesive, multi-channel strategy that drives pipeline.

Ideal candidates bring hands-on channel fluency, strong analytics, and a track record of turning campaign data into actionable recommendations that boost win rates and ROI.

Qualifications

• 3–5 years of B2B marketing with a focus on integrated campaign management.
• Experience across paid digital, events, content/email, and ABM.
• Cross-functional work with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops.
• Experience in cybersecurity marketing to security leadership personas.
• Familiarity with marketing automation and CRM platforms (Marketo and Salesforce).

Responsibilities

• Own end-to-end integrated campaign strategy from brief through launch and reporting.
• Translate messaging into cross-channel campaign architecture connecting awareness to pipeline.
• Build and maintain the campaign calendar, timelines, and deliverables.
• Collaborate with Campaign Leads and adjacent programs for cross-campaign opportunities.
• Act as primary accountability for campaign performance and KPI dashboard.
• Work with Product Marketing to activate assets for each funnel stage.
• Provide messaging feedback grounded in performance signals.
• Plan with partner marketing to align channel motions with direct campaigns.
• Coordinate localization needs for priority markets and regional activation.
• Partner with ABX to build account-level targeting lists and sequences.
• Track account-level engagement and pipeline influence for ABM accounts.
• Define campaign KPIs and regular reporting cadences.
• Monitor funnel metrics and recommend optimizations.
• Deliver performance readouts with budget and channel mix recommendations.

Skills

Campaign management

Demand generation

Cross-functional collaboration

Marketing automation

Salesforce CRM

Analytical mindset

Communication skills

AI tools fluency

Tools

Marketo

Salesforce

6sense

DemandBase

Job description

SentinelOne is seeking an Integrated Campaign Manager to lead demand generation across paid digital, events, webinars, email, and ABM. You’ll partner with Product Marketing and regional leaders to craft a cohesive, multi-channel strategy that drives pipeline.

Ideal candidates bring hands-on channel fluency, strong analytics, and a track record of turning campaign data into actionable recommendations that boost win rates and ROI.