Demand Gen Campaigns Lead — SaaS, Paid Media & ABM

Augury; United States; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible PTO

Medical/dental/vision insurance

401(k) match

Stock options

Paid parental leave

WFH stipend

Job summary

Augury is seeking a Demand Generation Campaigns Manager to drive new business pipeline through data‑driven, paid media campaigns. You will own execution, measurement, and optimization of demand gen programs and ABM initiatives within a broader go‑to‑market strategy.

We value hands‑on marketers who can balance tactical delivery with optimization, working closely with Sales, Events, and product marketing to maximize revenue impact.

Qualifications

• 4–6 years of B2B SaaS marketing experience.
• Proven ability to drive pipeline and revenue impact through paid and integrated demand campaigns.
• Strong analytical mindset with bias toward experimentation and rapid optimization.

Responsibilities

• Plan, execute, and optimize paid media–led demand generation campaigns (LinkedIn, 6sense, Google Ads) aligned to pipeline and revenue goals.
• Own campaign performance measurement across the funnel, testing and optimizing results.
• Partner with Marketing Analytics and Operations to ensure accurate tracking and reporting.
• Execute ABM campaigns as part of a broader omni‑channel demand strategy with a Target Account List.
• Collaborate with Sales and SDRs to align campaigns with sales priorities and lead follow‑up.
• Support event‑related campaigns to drive attendance and post‑event pipeline.

Job description

Augury is seeking a Demand Generation Campaigns Manager to drive new business pipeline through data‑driven, paid media campaigns. You will own execution, measurement, and optimization of demand gen programs and ABM initiatives within a broader go‑to‑market strategy.

We value hands‑on marketers who can balance tactical delivery with optimization, working closely with Sales, Events, and product marketing to maximize revenue impact.