Integrated Campaign Architect for Demand Gen & ABM

SentinelOne, Inc.; New York (NY); Sur place; USD 110 000 - 160 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Dental & vision

401K matching

Gym reimbursement

Unlimited time off

Parental leave

Résumé du poste

SentinelOne, Inc. is seeking a senior Demand Gen/Campaign Lead to own end-to-end, integrated marketing campaigns across multi-channel programs.

You will translate product messaging into campaign architecture, manage cross-functional timelines, and optimize performance with data-driven insights. Collaboration with Product Marketing, Digital, and Field Marketing is essential to align regional execution with global strategy.

Qualifications

• 3–5 years of B2B marketing with integrated campaigns focus.
• Strong ability to plan, brief, and launch multi-channel programs.
• Experience with ABM strategies and ICP targeting.
• Familiarity with marketing automation platforms and CRM.
• Ability to analyze data and optimize campaigns.

Responsabilités

• Own end-to-end integrated campaign strategy from brief to launch.
• Translate positioning into cross-channel campaign architecture.
• Build and maintain the campaign calendar with stakeholders.
• Partner with Campaign Leads to identify cross-campaign opportunities.
• Own KPI dashboard and present results to Demand Gen leadership.
• Collaborate with Product Marketing for content assets at each funnel stage.
• Provide messaging feedback based on performance signals.
• Coordinate localization for priority markets and regional activation.
• Work with paid media on plans, targeting, and ABM alignment.
• Test, learn, and optimize ad creative and spend allocation.

Connaissances

Integrated campaigns

Demand generation

Cross-functional

Marketing automation

ABM focus

Analytics & reporting

AI in marketing

Localization

Sales alignment

Outils

Marketo

Salesforce

6sense

DemandBase

Description du poste

SentinelOne, Inc. is seeking a senior Demand Gen/Campaign Lead to own end-to-end, integrated marketing campaigns across multi-channel programs.

You will translate product messaging into campaign architecture, manage cross-functional timelines, and optimize performance with data-driven insights. Collaboration with Product Marketing, Digital, and Field Marketing is essential to align regional execution with global strategy.