Director, ABM & Integrated Marketing Strategy

Sedgwick Claims Management Services; United States; Remote; USD 136,000 - 184,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k matching

PTO

Life insurance

Employee assistance

Job summary

Sedgwick Claims Management Services seeks a Director of Demand Generation & ABM to lead integrated marketing strategy and ABM programs that align brand, demand generation and account-based marketing with revenue goals.

You will partner with sales, product lines, and analytics teams to design multi-channel campaigns targeting priority industries, buyer personas, and target accounts. Strong leadership and data-driven optimization are essential.

Qualifications

• Bachelor's degree in marketing, business, or a related field preferred.
• Eight to twelve years of B2B marketing experience focused on integrated marketing, demand generation and ABM.
• Proven success in multi‑channel campaigns driving pipeline growth and measurable outcomes.

Responsibilities

• Leads development of marketing strategies to support growth with business unit Presidents.
• Partners with sales to identify and prioritize strategic accounts.
• Collaborates with marketing centres of excellence to deploy tactics in support of strategies.
• Manages campaign performance, reporting and optimization across channels.

Skills

Lead management

Attribution

Funnel reporting

Pipeline measurement

Lifecycle marketing

Revenue operations

Intent data

Audience segmentation

Account scoring

Communication

Presentation

Project management

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Salesforce

6sense

Demandbase

Job description

Sedgwick Claims Management Services seeks a Director of Demand Generation & ABM to lead integrated marketing strategy and ABM programs that align brand, demand generation and account-based marketing with revenue goals.

You will partner with sales, product lines, and analytics teams to design multi-channel campaigns targeting priority industries, buyer personas, and target accounts. Strong leadership and data-driven optimization are essential.