Integrated Campaign Manager

SentinelOne, Inc.; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision

401K matching

Gym reimbursement

Unlimited time off

Parental leave

Job summary

SentinelOne, Inc. is seeking a senior Demand Gen/Campaign Lead to own end-to-end, integrated marketing campaigns across multi-channel programs.

You will translate product messaging into campaign architecture, manage cross-functional timelines, and optimize performance with data-driven insights. Collaboration with Product Marketing, Digital, and Field Marketing is essential to align regional execution with global strategy.

Qualifications

• 3–5 years of B2B marketing with integrated campaigns focus.
• Strong ability to plan, brief, and launch multi-channel programs.
• Experience with ABM strategies and ICP targeting.
• Familiarity with marketing automation platforms and CRM.
• Ability to analyze data and optimize campaigns.

Responsibilities

• Own end-to-end integrated campaign strategy from brief to launch.
• Translate positioning into cross-channel campaign architecture.
• Build and maintain the campaign calendar with stakeholders.
• Partner with Campaign Leads to identify cross-campaign opportunities.
• Own KPI dashboard and present results to Demand Gen leadership.
• Collaborate with Product Marketing for content assets at each funnel stage.
• Provide messaging feedback based on performance signals.
• Coordinate localization for priority markets and regional activation.
• Work with paid media on plans, targeting, and ABM alignment.
• Test, learn, and optimize ad creative and spend allocation.

Skills

Integrated campaigns

Demand generation

Cross-functional

Marketing automation

ABM focus

Analytics & reporting

AI in marketing

Localization

Sales alignment

Tools

Marketo

Salesforce

6sense

DemandBase

Job description

• Own the end-to-end integrated campaign strategy, from creative brief through launch, optimization, and reporting
• Translate Product Marketing positioning and messaging into a cross-channel campaign architecture that connects awareness through pipeline
• Build and maintain the campaign calendar, managing timelines, deliverables, and dependencies across all internal stakeholders
• Partner with Campaign Leads and adjacent campaign programs to identify opportunities for cross-campaign synergy or audience overlap
• Act as the primary point of accountability for campaign performance, owning the KPI dashboard and presenting results to Demand Gen leadership
• Work with Product Marketing to identify, brief, and activate the campaign content assets needed at each funnel stage
• Provide messaging feedback and content direction grounded in campaign performance signals and audience insights
• Jointly plan with partner marketing and sequence partner activation against the core campaign timeline so channel motions reinforce the direct campaign rather than competing with it
• Partner with regional marketing leaders to adapt the campaign to theater-level realities, managing strategic input, ongoing communication, and joint accountability to KPIs
• Work with the paid media team on media plans and audience targeting strategies, ensuring paid programs are tightly aligned with ICP and ABM account lists
• Continuously test, learn, and optimize ad creative, audience targeting, and spend allocation based on performance data
• Own the audience acquisition, promotion, and follow-up strategy for campaign webinars in collaboration with the Webinars Team
• Partner with the Email & Lifecycle Marketing Manager to embed the campaign into appropriate nurture tracks and lifecycle journeys
• Ensure content assets and campaign activations are properly tagged, tracked, and attributable within Salesforce and Tableau
• Coordinate localization needs for priority markets, and build campaign kits that make regional activation seamless
• Partner with the ABX team to build account-level targeting lists for the campaign, leveraging 6sense or DemandBase intent signals
• Coordinate personalized campaign plays for strategic accounts, aligning marketing touchpoints with SDR and sales outreach
• Track account-level engagement and pipeline influence for ABM-targeted accounts within the campaign
• Define campaign KPIs and own regular reporting cadences
• Monitor funnel conversion metrics, and bring optimization recommendations to the team
• Deliver performance readouts to Demand Gen leadership with clear, data-backed recommendations for budget, channel mix, and creative adjustments

Benefits

• Medical, dental, and vision coverage
• Employee assistance program
• Gym reimbursement
• Incentive-based challenges
• Mental health and mindfulness
• Unlimited Time Off
• Grandparent Leave
• Volunteer Time Off
• Paid Sick Time
• Paid Holidays
• 16 weeks Gender-Neutral Parental Leave
• Restricted Stock Unit Program
• Flexible Spending Accounts
• Life Insurance
• Short and Long Term Disability Insurance
• 401K
• Team building activities
• Celebrations and social gatherings
• Community volunteering events
• Global all hands and local town hall events

Familiarity with marketing automation and CRM platforms (Marketo and Salesforce); comfort managing campaigns within these systemsExperience marketing in the cybersecurity industry, especially to security operations, or IT/security leadership personasStrong project management skills; able to manage multiple stakeholders, timelines, and deliverables simultaneously without dropping the ballExperience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teamsExperience operating in a matrixed marketing org with both global strategy and regional execution teams, having built campaigns that regional teams could actually run, and comfortable collaborating across time zonesAnalytical mindset with the ability to read campaign performance data, draw conclusions, and communicate recommendations clearlyExcellent written communication skills; able to translate complex technical messaging into crisp, compelling campaign briefs and copy directions3-5 years of B2B marketing experience with a demonstrated focus on integrated campaign management and demand generationFluency with AI tools in day-to-day marketing workflow, using them to accelerate research, briefing, analysis, and content iterationProven track record of taking integrated campaigns to market across multiple channels, including paid digital, events, content/email, and/or ABMExperience working in a partner-led organization, and familiarity with MSPs/MSSPs, distribution partners, and CSPsHands-on experience with intent and ABM platforms such as 6sense or DemandBaseKnowledge of multi-touch attribution models and how to accurately tie campaign activities to pipeline in SalesforceFamiliarity with ABX strategy, including account selection, tiering, and personalized campaign playsExperience building campaigns for multiple markets, including localization and regional adaptation