Insurance Sales Training Coach: Grow Agency Performance

Farmers District 40 & 94; Lansing (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Annual salary of $60,000–$90,000

Paid time off

Health insurance

Group dental and vision plans

Monday–Friday work schedule

Ongoing training and professional dev.

Opportunity to shape sales training

Job summary

Farmers Insurance District 40 is seeking an experienced Insurance Sales and Training Consultant to coach agency teams across 76+ agencies in Michigan. This in-office role in Lansing combines virtual and on-site coaching with agency visits, including bi-monthly trips to the Grand Rapids office.

You will drive training initiatives, review performance data, and help build consistent sales processes and quotas.

Qualifications

• Insurance industry experience with demonstrated sales results.
• Active Michigan Property and Casualty license.
• Life and Health license, or willingness to obtain after employment begins.
• Strong understanding of insurance sales and agency operations.
• Ability to coach others and influence results without direct supervisory authority.
• Strong organization, initiative, and follow-through while supporting multiple agencies.
• Willingness to expand expertise across Personal Lines, Life, and Commercial insurance with training provided.

Responsibilities

• Coach agency teams: Deliver virtual and in-person coaching on prospecting, client conversations, follow-up, objection handling, and closing.
• Turn data into action: Review sales and activity reports to identify gaps and help agencies implement specific improvements.
• Strengthen sales processes: Help teams build consistent routines for quoting, cross-selling, pipeline management, and accountability.
• Lead training initiatives: Create and deliver workshops, sales campaigns, and contests based on agency needs.
• Support measurable growth: Partner with agency owners to set goals, monitor progress, and adjust strategies when results fall short.
• Share successful practices: Help agencies learn from one another and apply approaches that produce results.

Skills

Coaching

Sales training

Data analysis

Workshop delivery

Education

Michigan Property and Casualty license

Life and Health license (or willingness to obtain)

Job description

Farmers Insurance District 40 is seeking an experienced Insurance Sales and Training Consultant to coach agency teams across 76+ agencies in Michigan. This in-office role in Lansing combines virtual and on-site coaching with agency visits, including bi-monthly trips to the Grand Rapids office.

You will drive training initiatives, review performance data, and help build consistent sales processes and quotas.