Insights-Driven Analytics Specialist

HGG IPG Health, LLC; United States; On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media in the United States seeks an Analyst, Analytics/Insights to uncover actionable insights and drive business growth through data-driven solutions. You will design and deliver dashboards, reports, and analytics recommendations, leveraging media, website, social media, and marketing analytics.

A Day in the Life: extract and validate data from diverse platforms, use Google Analytics, Adobe, DCM; develop PowerBI and Tableau dashboards; implement and verify tracking tags (UTM, GTM);

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred).
• Prior experience in marketing analytics or related fields is expected.
• Strong analytical and problem-solving skills with data-driven approaches.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms.
• Develop compelling reports and automated dashboards using PowerBI and Tableau.
• Design, implement, and validate media tracking tags (UTM, GTM) for accurate measurement.
• Provide actionable commentary, findings, and observations to internal stakeholders and clients.

Skills

Excel

PowerPoint

SQL

R

Python

UTM tagging

Tableau

PowerBI

Google Data Studio

Datorama

Education

Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred)

Tools

Google Analytics

Adobe

DCM

Tableau

PowerBI

Google Data Studio

Datorama

Job description

Omnicom Media in the United States seeks an Analyst, Analytics/Insights to uncover actionable insights and drive business growth through data-driven solutions. You will design and deliver dashboards, reports, and analytics recommendations, leveraging media, website, social media, and marketing analytics.

A Day in the Life: extract and validate data from diverse platforms, use Google Analytics, Adobe, DCM; develop PowerBI and Tableau dashboards; implement and verify tracking tags (UTM, GTM);