Brand Innovation Lead for Growth & Launch

Wells Enterprises; Illinois; Hybrid; USD 104,295 - 146,013; Full time

Job summary

A leading consumer goods company is seeking a Senior Associate Brand Manager, Innovation to drive key projects from concept to shelf. This role involves identifying growth opportunities through market insights and collaborating with cross-functional teams. The ideal candidate has 3–5 years in brand marketing or innovation and possesses strong analytical and communication skills. The position offers a base pay range from $104,295 to $146,013 annually with a hybrid work model.

Qualifications

• 3–5 years of experience in CPG, focusing on brand marketing, innovation, or product development.
• Strong understanding of consumer and shopper behavior, category dynamics, and market trends.
• Experience managing cross-functional projects with multiple stakeholders.

Responsibilities

• Lead key innovation projects from concept development through commercialization.
• Partner with teams to identify emerging trends and unmet needs.
• Present innovation strategies and updates to senior leadership.

Skills

Consumer insights

Brand strategy

Analytical skills

Cross-functional project management

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Tools

Nielsen

IRI

Job description

A leading consumer goods company is seeking a Senior Associate Brand Manager, Innovation to drive key projects from concept to shelf. This role involves identifying growth opportunities through market insights and collaborating with cross-functional teams. The ideal candidate has 3–5 years in brand marketing or innovation and possesses strong analytical and communication skills. The position offers a base pay range from $104,295 to $146,013 annually with a hybrid work model.