Hybrid Web Growth Marketing Leader

Fivetran, Inc.; Oakland (CA); Hybrid; USD 158,051 - 197,564; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time-off

Professional development and training

Company virtual happy hours

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran, Inc. is seeking a strategic Staff Web Growth Marketing Manager to define and drive the highest-impact web experiences.

You will own long‑term strategy and lead complex initiatives from concept through launch, experimentation, optimization, and measurement. As a senior individual contributor, you’ll partner with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executives to identify growth opportunities, write BRDs, run experiments, and

Responsibilities

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high‑impact web experiences.
• Own high-impact web growth initiatives end‑to‑end, from strategic planning and requirements gathering through launch, optimization, and performance analysis.
• Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans.
• Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform decisions.
• Develop and execute experimentation roadmaps across critical user journeys to improve acquisition, conversion, and pipeline.
• Partner with product marketing, demand generation, brand, product, analytics, and executives to influence priorities and deliver cohesive web experiences.
• Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction.
• Mentor teammates and raise the strategic, operational, and execution maturity of the web and marketing organization.
• Demonstrate ability to execute long-term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
• Balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization.
• Develop expertise in behavioral analytics, experimentation strategy, conversion optimization, and translate insights into strategic recommendations.
• Show cross-functional leadership and influence, aligning stakeholders on complex initiatives.
• Prioritize effectively, evaluate tradeoffs, and recommend investments based on impact, scalability, and user needs.
• Create scalable operational frameworks and documentation to improve organizational effectiveness and execution quality.

Job description

Fivetran, Inc. is seeking a strategic Staff Web Growth Marketing Manager to define and drive the highest-impact web experiences.

You will own long‑term strategy and lead complex initiatives from concept through launch, experimentation, optimization, and measurement. As a senior individual contributor, you’ll partner with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executives to identify growth opportunities, write BRDs, run experiments, and