Staff Web Growth Marketing Manager

Fivetran, Inc.; Oakland (CA); Hybrid; USD 158,051 - 197,564; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time-off

Professional development and training

Company virtual happy hours

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran, Inc. is seeking a strategic Staff Web Growth Marketing Manager to define and drive the highest-impact web experiences.

You will own long‑term strategy and lead complex initiatives from concept through launch, experimentation, optimization, and measurement. As a senior individual contributor, you’ll partner with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executives to identify growth opportunities, write BRDs, run experiments, and

Responsibilities

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high‑impact web experiences.
• Own high-impact web growth initiatives end‑to‑end, from strategic planning and requirements gathering through launch, optimization, and performance analysis.
• Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans.
• Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform decisions.
• Develop and execute experimentation roadmaps across critical user journeys to improve acquisition, conversion, and pipeline.
• Partner with product marketing, demand generation, brand, product, analytics, and executives to influence priorities and deliver cohesive web experiences.
• Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction.
• Mentor teammates and raise the strategic, operational, and execution maturity of the web and marketing organization.
• Demonstrate ability to execute long-term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
• Balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization.
• Develop expertise in behavioral analytics, experimentation strategy, conversion optimization, and translate insights into strategic recommendations.
• Show cross-functional leadership and influence, aligning stakeholders on complex initiatives.
• Prioritize effectively, evaluate tradeoffs, and recommend investments based on impact, scalability, and user needs.
• Create scalable operational frameworks and documentation to improve organizational effectiveness and execution quality.

Job description

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web growth marketing with a hands‑on execution mindset. This role is responsible for defining and driving the strategy for our highest‑impact web experiences while independently leading complex initiatives from concept through launch, experimentation, optimization, and measurement.

As a senior individual contributor, you'll operate as the company's subject matter expert for web growth, partnering closely with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities, influence priorities, and deliver measurable business outcomes. Success in this role requires balancing long‑term strategic thinking with a willingness to dive deep into execution. You'll establish scalable frameworks for experimentation, measurement, and operational excellence while remaining closely connected to the work – writing requirements, analyzing data, launching experiments, and continuously improving customer experiences.

This is a hybrid full‑time position based out of our Oakland office, with two days per week in the office.

Technologies You’ll Use

Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel/Gsheets.

What You’ll Do

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high‑impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes.
• Own high-impact web growth initiatives end‑to‑end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering to translate plans into real experiences.
• Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross‑functional teams and accelerate execution.
• Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
• Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high‑impact experiences to improve acquisition, conversion, and pipeline.
• Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences.
• Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long‑term business growth.
• Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization.
• Demonstrated ability to develop and execute long‑term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
• Proven ability to balance strategic thinking with hands‑on execution, independently driving initiatives from concept through launch, measurement, and optimization.
• Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
• Exceptional cross‑functional leadership and influence, with experience aligning cross‑functional and executive stakeholders on complex and ambiguous initiatives.
• Strong prioritization skills, with the ability to evaluate tradeoffs, influence roadmap direction, and recommend investments based on business impact, scalability, and user needs.
• Experience creating scalable operational frameworks and documentation that improve organizational effectiveness and raise execution quality across teams.
• Excellent written and verbal communication skills, with the ability to independently present recommendations, business cases, and strategic insights to senior leadership and executive stakeholders.

Bonus Skills

• Experience marketing technical B2B SaaS, enterprise software, or developer-focused products.
• Experience leveraging AI to accelerate marketing workflows and operational efficiency while applying sound judgment and governance.
• Passion for mentoring peers and establishing scalable best practices across a team.

Compensation Range

Oakland Pay Range

$158,051 — $197,563.50 USD

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future.

Perks and Benefits

• 100% employer‑paid medical insurance *
• Generous paid time‑off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team‑building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

May vary by country and worker type – please reach out to your recruiter for more information.

Equal Opportunity Statement

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don’t hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.