Hybrid: Solo Demand Gen Leader for Dual SaaS

Relativity; Indiana (PA); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is expanding its Gavel team after acquiring Gavel. This role leads demand generation and marketing‑led outbound for both products, acting as the sole marketer with responsibility for strategy, tech stack, channels, and reporting.

You will advise the CEO and leadership on where to invest for pipeline and revenue, owning experiments and analytics while collaborating across engineering, data, and sales to drive growth.

Qualifications

• 7–10 years in demand generation for B2B SaaS.
• Experience as a solo or near‑solo marketer owning strategy and outcomes.
• Hands‑on paid ownership with budget and bid decisions.
• Strong HubSpot proficiency across sequences, workflows, lifecycle, reporting.
• Experience designing SEO/content programs with measurable impact.
• Able to work with engineering/data teams on marketing infrastructure.
• AI tools used to automate, analyze data, and accelerate work pace.
• Excellent written communication for briefs and strategic recommendations.

Responsibilities

• Define demand generation strategy across both products and own outcomes (trials, demos, CAC, ACV, LTV).
• Own and optimize paid search and paid social campaigns across multiple platforms.
• Advise on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments to drive step‑change growth with reporting.
• Own Webflow site strategy, page edits, CMS, and new page launches.
• Define SEO/AEO content strategy and manage two founder newsletters.
• Own HubSpot as system of record and design onboarding, nurture, and lifecycle sequences.
• Partner with sales/CS on pipeline content, outbound sequences, and retention comms.
• Translate data from BigQuery/Looker/GA4 into clear leadership recommendations.

Skills

Demand generation

Solo marketer

Paid search management

HubSpot proficiency

SEO/content strategy

AI fluency

Analytics & reporting

Cross-functional collaboration

Tools

HubSpot

Job description

Relativity is expanding its Gavel team after acquiring Gavel. This role leads demand generation and marketing‑led outbound for both products, acting as the sole marketer with responsibility for strategy, tech stack, channels, and reporting.

You will advise the CEO and leadership on where to invest for pipeline and revenue, owning experiments and analytics while collaborating across engineering, data, and sales to drive growth.