Growth Marketing Strategy & Planning Lead - Hybrid

Fivetran, Inc.; Michigan; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Fivetran is seeking a Growth Marketing Strategy and Planning Manager to guide data-driven marketing investments and revenue yield. You will partner with Finance and cross-functional leaders to set targets, design ROI models, and optimize channel mix across PLG and sales-led motion. This role offers hybrid collaboration from multiple U.S.

offices, with both remote and in-person days. You will translate performance data into actionable recommendations, build dashboards, and lead executive-level

Responsibilities

• Own annual and quarterly target setting for Growth marketing, including channel targets and budgeting.
• Support annual budgeting and in-quarter re-planning with recommendations on investment levels and channel mix.
• Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios.
• Develop segment and region level views of marketing performance to support resource allocation decisions.
• Design and maintain models to quantify the impact of marketing programs across the buyer journey.
• Conduct ad hoc deep dives to diagnose pipeline trends, marketing channel performance, or funnel conversion issues and proactively surface recommendations.
• Executive reporting & Cross-functional Alignment: prepare data and partner with leadership to build a narrative that converts data into actionable insights.
• Drive alignment on ICP across product marketing, product, sales, and marketing so targeting, messaging, and investment point at the same accounts.
• Scope dashboard needs and partner with the Analytics team to build them out.
• Own the Growth pipeline model, aligning sourced and influenced contribution across partner, sales, BDR, and marketing.
• Work with Field Ops for Commercial and the BDR org to ensure marketing's pipeline contribution supports the coverage needed to hit the business target.
• Maintain the coverage, conversion, and velocity assumptions the model runs on, and reconcile them with Field Ops and Finance.
• Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement.
• Partner with our Head of PLG Revenue to identify friction in the self serve funnel and recommend interventions.

Job description

Fivetran is seeking a Growth Marketing Strategy and Planning Manager to guide data-driven marketing investments and revenue yield. You will partner with Finance and cross-functional leaders to set targets, design ROI models, and optimize channel mix across PLG and sales-led motion. This role offers hybrid collaboration from multiple U.S.

offices, with both remote and in-person days. You will translate performance data into actionable recommendations, build dashboards, and lead executive-level