Hybrid: Senior Digital Shelf Strategy Director

Wpp Group; Cincinnati (OH); Hybrid; USD 75,000 - 180,000; Full time

Job summary

VML, part of WPP, is seeking a Director, Digital Shelf Strategy & Content to guide how brands optimize product content and shopper experiences across retailer ecosystems.

You will lead with CPG knowledge, digital shelf analytics, and strategic briefs, translating insights into actionable roadmaps. This is a senior, client-facing role requiring collaboration across teams and a focus on scale, governance, and measurable impact.

Qualifications

• 8+ years in digital commerce, digital shelf strategy, or product content strategy.
• Experience with major retailer ecosystems and consumer packaged goods brands.
• Ability to translate shopper insights and search data into actionable content recommendations.
• Proven track record delivering strategic briefs and guiding cross-functional teams.
• Strong knowledge of product information architecture, taxonomy, and governance.
• Experience with digital shelf analytics platforms and retailer intelligence.

Responsibilities

• Lead digital shelf strategies across major retailer and marketplace ecosystems.
• Translate objectives and insights into actionable product content strategies and roadmaps.
• Define content requirements and success measures for product detail pages and enhanced content.
• Provide strategic direction and QA for content deliverables across teams.
• Collaborate with Digital Shelf Operations and PXM to ensure effective execution.
• Advise on content standards and governance frameworks for ongoing performance.
• Develop scalable frameworks and enable internal education across related teams.

Skills

Digital Shelf Strategy

Content Strategy Leadership

Discoverability Fluency

Strategic Briefing & Execution

Retailer & CPG Knowledge

Client Leadership

Cross-Functional Leadership

Tools

Profitero

Stackline

CommerceIQ

Pacvue

Salsify

Syndigo

Job description

VML, part of WPP, is seeking a Director, Digital Shelf Strategy & Content to guide how brands optimize product content and shopper experiences across retailer ecosystems.

You will lead with CPG knowledge, digital shelf analytics, and strategic briefs, translating insights into actionable roadmaps. This is a senior, client-facing role requiring collaboration across teams and a focus on scale, governance, and measurable impact.