Hybrid Senior Consumer Insights Analyst - Mobility Strategy

General Motors Company; United States; Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

General Motors is seeking a Senior Consumer Insights Analyst to translate data, market research, and trends into actionable insights that influence next-generation products and experiences. The role sits in Global Customer Research and partners with multiple teams to shape strategic decisions.

The ideal candidate has 5+ years in consumer research and strong analytical, storytelling, and presentation skills, with proficiency in MS Word, PowerPoint, and Excel.

Qualifications

• Bachelor’s degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields.
• 5+ years’ experience in consumer research, insights, planning, and/or marketing.
• Strong critical thinking and analytical abilities; synthesize large data into concise insights.
• Ability to work through complex problems and develop data-driven solutions.
• Proven ability to collaborate in cross-functional, team-based environments.
• Excellent written and verbal communication; confident presenting to senior leadership.
• Strong organizational skills to manage multiple projects and deadlines.
• Proficiency in Microsoft Word, PowerPoint, and Excel.
• Commitment to delivering accurate, relevant, high-quality analysis.

Responsabilités

• Represent the voice of the customer across cross-functional teams to reflect customer priorities and needs.
• Deliver consumer and market insights to stakeholders across Brand, Product, Marketing, Planning, Engineering, and Design.
• Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
• Analyze internal and external data to identify key insights and actions.
• Create and deliver concise presentations to inform strategic initiatives and leadership decisions.
• Partner with GM Global Customer Research teams to address knowledge gaps via research.
• Develop knowledge of the global vehicle development process and key stages requiring consumer input.
• Explore innovative ideas and testing bold approaches, including AI and emerging technologies.

Connaissances

Market Research

Analytics

Behavioral Science

Cross-functional Collaboration

Presentation Skills

MS Word

MS PowerPoint

MS Excel

Data Visualization

Critical Thinking

Communication

Project Management

Storytelling

Formation

Bachelor’s Degree or equivalent professional experience in Market Research/Analytics

Outils

GLEAN

NVCS

COTS

Predict

PIN

M-Tab

Catalyst for Insight

EZQ

Description du poste

General Motors is seeking a Senior Consumer Insights Analyst to translate data, market research, and trends into actionable insights that influence next-generation products and experiences. The role sits in Global Customer Research and partners with multiple teams to shape strategic decisions.

The ideal candidate has 5+ years in consumer research and strong analytical, storytelling, and presentation skills, with proficiency in MS Word, PowerPoint, and Excel.