Senior Consumer Insights Analyst — Hybrid, Data-Driven Impact

General Motors Company; Warren (MI); Hybrid; USD 110,000 - 150,000; Full time

Job summary

General Motors is seeking a Senior Consumer Insights Analyst in Warren, MI. You will turn data and research into predictive insights shaping mobility products and experiences. You’ll work within GM Global Customer Research to impact decisions across the organization.

You’ll lead cross-functional collaboration, analyze market signals, and present findings to senior leadership, driving innovative approaches and high-quality consumer insights.

Qualifications

• Bachelor’s degree or equivalent in market research, analytics, or related field.
• 5+ years of consumer research, insights, planning, or marketing experience.
• Strong analytical thinking with ability to synthesize data into insights.
• Excellent communication and presentation skills for senior leadership.
• Experience working in cross-functional teams and managing multiple projects.

Responsibilities

• Represent the voice of the customer across cross-functional teams to reflect priorities and needs.
• Deliver consumer and market insights to stakeholders in Brand, Product, Marketing, Planning, Engineering, and Design.
• Become SME on analytical tools, data sources, and automotive industry trends.
• Analyze internal and external data to identify key insights and actions.
• Create and deliver concise insight storytelling to inform leadership decisions.
• Partner with GM Global Customer Research to address knowledge gaps via research.
• Understand the global vehicle development process and key stages for consumer input.
• Explore innovative ideas and AI-enabled testing to deliver high-quality insights.

Skills

Market Analysis

Analytical Skills

Problem Solving

Collaboration

Communication

Project Management

MS Word/PowerPoint/Excel

Education

Bachelor’s Degree in Market Research, Analytics, Behavioral Science or related fields

Tools

GLEAN

NVCS

COTS

Predict

PIN

M-Tab

Catalyst for Insight

EZQ

Job description

General Motors is seeking a Senior Consumer Insights Analyst in Warren, MI. You will turn data and research into predictive insights shaping mobility products and experiences. You’ll work within GM Global Customer Research to impact decisions across the organization.

You’ll lead cross-functional collaboration, analyze market signals, and present findings to senior leadership, driving innovative approaches and high-quality consumer insights.