Global Customer Insights Analyst (Hybrid)

General Motors Company; EUA; Híbrido; USD 65 000 - 90 000; Tempo integral

Resumo da oferta

General Motors is seeking a Global Customer Research (GCR) analyst to gather and synthesize customer data, informing decision-making across Brand, Product, Marketing, Planning, Engineering, and Design teams. The role emphasizes driving insights that keep the customer at the center of GM’s decisions.

You will design and execute primary research, develop questionnaires, analyze results, and present findings to senior leadership, with a hybrid work arrangement and travel <25% as needed.

Qualificações

• Bachelor’s Degree or higher in a related field.
• 2–3 years in Market Research or related work.
• Willingness to ask questions, take initiative and be resourceful.
• Strong analytical and cross-functional collaboration skills.

Responsabilidades

• Provide internal teams with consumer and market insights across GM functions.
• Develop and deliver presentations for GM leadership.
• Frame learning objectives with internal clients for primary research.
• Apply research methodologies to fulfill research goals.
• Create quantitative questionnaires and qualitative guides.
• Monitor study execution and analyze results using DIY tools and suppliers.
• Identify key insights from data analyses.

Conhecimentos

Market research

Data analysis

Presentation skills

Cross-functional collaboration

Questioning initiative

Google Workspace

AI concepts in MR

Formação académica

Bachelor’s Degree

Ferramentas

Qualtrics

UserTesting

XM Directory

Stats IQ

Descrição da oferta de emprego

General Motors is seeking a Global Customer Research (GCR) analyst to gather and synthesize customer data, informing decision-making across Brand, Product, Marketing, Planning, Engineering, and Design teams. The role emphasizes driving insights that keep the customer at the center of GM’s decisions.

You will design and execute primary research, develop questionnaires, analyze results, and present findings to senior leadership, with a hybrid work arrangement and travel <25% as needed.