Senior Consumer Insights Analyst - Hybrid Mobility

General Motors; Warren (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

General Motors is seeking a Senior Consumer Insights Analyst in Warren, MI for a hybrid role. You will translate data, market research, and trends into actionable insights shaping next-generation products and experiences.

This is within GM Global Customer Research and directly informs strategic decisions across the organization. Ideal candidates have 5+ years in consumer research, strong analytical and communication skills, and the ability to present to senior leadership while collaborating

Qualifications

• Bachelor’s Degree or equivalent professional experience in Market Research, Analytics, Behavioral Science or related fields.
• 5+ years’ experience in consumer research, insights, planning, and/or marketing.
• Strong critical thinking and analytical abilities; synthesize large data into concise insights.
• Problem solving: work through ambiguous problems with data-driven solutions.
• Collaboration: cross-functional teamwork and influence.
• Communication: excellent written and verbal communication; present to senior leadership.
• Project management: manage multiple projects and meet deadlines.
• Technical proficiency: skilled in Word, PowerPoint, and Excel.

Responsibilities

• Represent the voice of the customer across cross-functional teams and ensure decisions reflect customer priorities.
• Deliver consumer and market insights to stakeholders in Brand, Product, Marketing, Planning, Engineering, GM Energy, Vehicle Experience, and Design.
• Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
• Analyze internal and external data to identify key insights and recommend actions.
• Create and deliver presentations that clearly communicate insights for strategic initiatives and leadership decisions.
• Partner with GM Global Customer Research to address knowledge gaps through research.
• Gain knowledge of the global vehicle development process and key stages for consumer input.
• Explore AI and emerging technologies to deliver high-quality, trusted insights.

Skills

Analytical Skills

Problem Solving

Collaboration

Communication

Project Management

Technical Proficiency

Commitment to Quality

Education

Bachelor’s Degree or equivalent in Market Research/Analytics/Behavioral Science

5+ years in consumer research/insights/planning/marketing

Tools

Microsoft Word

PowerPoint

Excel

Job description

General Motors is seeking a Senior Consumer Insights Analyst in Warren, MI for a hybrid role. You will translate data, market research, and trends into actionable insights shaping next-generation products and experiences.

This is within GM Global Customer Research and directly informs strategic decisions across the organization. Ideal candidates have 5+ years in consumer research, strong analytical and communication skills, and the ability to present to senior leadership while collaborating